FoodMaven Announces New Sustainability Initiative with Local Hospitality Partners

Hilton Properties Among First Participants in Denver

COLORADO SPRINGS, Colo.–(BUSINESS WIRE)–FoodMaven, a Colorado-based startup, announced today an initiative aimed
at helping hospitality institutions source local, sustainable food
products for their kitchens in Colorado and Texas. The initiative is
already in place at Hilton properties in Denver including DoubleTree by
Hilton Hotel-Westminster, Hilton Denver City Center, and Hilton
Stapleton North.

“As part of Hilton’s Travel with Purpose commitment to cut our
environmental footprint in half by 2030 and double our social impact
investment around the world, we are identifying solutions to reduce food
waste and expand sustainable sourcing,” said Terry Jenkins, Sr. Manager
of Corporate Responsibility Americas, Hilton. “Our hotels are finding
innovative local partners to help achieve these goals and make an even
greater positive impact.”

Sourcing local food items can be challenging for already-established
hotel chains, who often need to reach out to multiple suppliers for
specific food products. FoodMaven retains valuable relationships with
local suppliers to navigate the logistics and provide buyers with an
online marketplace that allows them to see product in FoodMaven
inventory. FoodMaven fully integrates their technology into the hotel’s
existing purchasing platform, creating a seamless buying experience.

FoodMaven handles the process from safety guidelines and insurance
procedures to securing onsite delivery at hotels and restaurants – which
most local suppliers cannot provide – and also leads local businesses
towards more sustainable sourcing practices.

“More and more our guests and clients are paying attention to
sustainable sourcing and food waste reduction,” said Nikki Newman,
Executive Chef, Hilton Denver City Center. “Collaborating with local
partners, we are enhancing our guest experience by creating exciting
dishes that use quality, local ingredients, all while reducing our
environmental footprint.”

The move towards a locally sourced model helps larger institutions meet
rising consumer demand for more sustainable and fresher food options.
Additionally, sourcing local is more cost-effective and can help
invigorate a more local economy by tapping local suppliers that face
challenges getting their product to a larger market.

“We are incredibly excited to announce this new initiative to help the
hospitality industry support local suppliers and directly address the
persistent issue of food waste across our country,” said Patrick
Bultema, FoodMaven Chairman, CEO and co-founder. “The products sourced
through our initiative are high-demand items that would otherwise be
lost in the food system or go to waste. As we continue to expand into
new markets, our process incentivizes cost effectiveness for both buyers
and suppliers and forges lasting partnerships that contribute to a more
sustainable food system.”

FoodMaven currently serves hospitality institutions in Colorado with
plans to expand nationwide.

About FoodMaven

FoodMaven creates new pathways for food lost in the system due to
oversupply, out-of-spec or local food without effective distribution
channels. FoodMaven sells this food through an online marketplace to
restaurants and institutions like universities and hotels and donates it
to hunger-relief organizations to fulfill its mission of all food used
with good purpose. FoodMaven is good for profits, good for people and
good for the planet. For more information, please visit foodmaven.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio
of 17 world-class brands comprising more than 5,600 properties with
nearly 913,000 rooms, in 113 countries and territories. Dedicated to
fulfilling its mission to be the world’s most hospitable company, Hilton
earned a spot on the 2018 world’s best workplaces list, and has welcomed
more than three billion guests in its nearly 100-year history. Through
the award-winning guest loyalty program Hilton Honors, more than 85
million members who book directly with Hilton have access to instant
benefits, including digital check-in with room selection, Digital Key,
and Connected Room. Visit newsroom.hilton.com for
more information, and connect with Hilton on Facebook,
TwitterLinkedInInstagram and YouTube.

Contacts

Megan Cornish, FoodMaven
719-660-9892
meganc@foodmaven.com