Together for Safer Roads Launches Global Program to Support Entrepreneurs Driven to Save Lives

Global Entrepreneur Program to Accelerate Road Safety Solutions

WASHINGTON–(BUSINESS WIRE)–#roadsafety–Today at the NYC
4th Annual Vision Zero Fleets Safety Forum
, Together for Safer Roads
(TSR) launched its Global Entrepreneur Program (GEP). Through the GEP,
TSR is connecting early-stage companies with road safety experts at
multinational corporations and universities to reimagine solutions that
reduce crashes and fatalities on the world’s roads. Three companies –
HAAS Alert, Ouster, and Zendrive – were chosen as the charter members of
the program.

As a connector for global-minded companies and private sector
influencers, TSR and the GEP will encourage early-stage companies to
advance innovative solutions that improve road safety, becoming an
important accelerator for their growth and the social impact they have.
The companies will work with TSR for approximately six months and be
granted associate membership status in the global road safety coalition.

“TSR is excited to mentor these promising companies – channeling their
fresh thinking and tapping into their positive energy to address road
safety challenges,” said David Braunstein, president of TSR. “Together,
with our global members and our partners in the public sector,
early-stage companies can help make the world’s roads safer for

TSR’s influential members and experts provide an entryway for younger
companies to access top-tier networks of the most experienced minds in
road safety. The program enables companies to:

  • Tap into a knowledge network for road safety technologies;
  • Deploy new technologies based on learnings from TSR members, the TSR
    Expert Panel, and other partners with which TSR collaborates; and
  • Create a proving ground for new solutions via TSR’s signature Safer
    Roads Challenge projects around the world.

“The private sector has a critical role to play in driving the
conversation around fleet management and safety technologies,” said
Keith Kerman, chief fleet officer for New York City. “As a partner of
TSR, we look forward to seeing how this collaboration unfolds to foster
the development of innovative solutions that protect fleets and
surrounding vehicles, cyclists, and pedestrians.”

TSR’s three GEP charter members are:

HAAS Alert

is a Cellular V2V (Vehicle-to-Vehicle) Safety Cloud™ and smart
communities data service provider keeping emergency crews, drivers, and
the public safe through R2V™ (Responder-to-Vehicle) communication that
alerts motorists in real-time when emergency responders are in the
vicinity or en route to a call. Drivers and emergency crews use the
information to avoid collisions and reduce traffic delays. The company
is currently working with the U.S. Department of Homeland Security on
advanced solutions and has support from leading safety organizations
including NSC (National Safety Council), FAMA (Fire Apparatus
Manufacturers’ Association), FEMSA (Fire and Emergency Manufacturers and
Services Association), and NFPA (National Fire Protection Association).

“Keeping motorists and emergency personnel safe on the roads is central
to our mission,” said Cory Hohs, chief executive officer of HAAS Alert.
“The technology is making a difference, and our impact will only become
greater through participation with TSR’s Global Entrepreneur Program,
which aligns with our shared goals of saving lives.”


Ouster has developed a collision avoidance technology called FleetGuide designed
to maximize safety and productivity in fleets. The system is enabled by
new automotive LIDAR (3D sensor) design enabling significant performance
improvements while reducing cost by >50x versus today’s state-of-the-art
LIDAR – enabling performant and economic applications in safety. The
sensors detect oncoming vehicles, pedestrians, cyclists, and other
safety threats outside of commercial vehicles, and alert drivers to
avoid them with real-time warnings and driver retraining.

“Ouster’s FleetGuide technology works to protect commercial vehicles and
those that surround them with next-generation fleet collision avoidance
technology,” said Angus Pacala, co-founder and chief executive officer
of Ouster. “Being able to tap into TSR’s member company expertise shows
the potential we have to implement our technology in commercial vehicles
on a larger scale, and we are excited to have been selected to
accelerate our safety impact.”


uses mobile phone data and machine learning to identify high-risk driver
behavior before a crash occurs. Utilizing the sensors in smartphones,
the behavioral data provides actionable insights that improve safety for
passengers and drivers worldwide. Zendrive has measured more than 45
billion miles of driving behavior.

“Zendrive has greatly enjoyed collaborating with TSR on its Safer Roads
Challenge project in Atlanta, GA, where we assisted in collecting and
analyzing road user data to understand key risk factors for road
collisions,” said Jonathan Matus, chief executive officer and co-founder
of Zendrive. “We are excited to see how our partnership can expand
within the GEP.”

Interested in participating in the GEP? Contact TSR at
to learn more and complete a request for information.

About Together for Safer Roads

Together for Safer Roads (TSR) is an innovative coalition that brings
together global private sector companies, across industries, to
collaborate on improving road safety and reducing deaths and injuries
from road traffic crashes globally. TSR brings together members’ best
practices, global networks, data, and technical expertise to focus on
five areas that will make the greatest impact globally and within local
communities. These focus areas align with the United Nations Decade of
Action for Road Safety’s Five Pillars by developing programs to address
issues in road safety management, safer roads and mobility, safer
vehicles, safer road users, and post-crash response. TSR’s current
members include AB InBev, Abertis, AIG, AT&T, CalAmp, Ericsson, GM, IBM,
iHeartMedia, Octo Telematics, PepsiCo, Republic Services, Ryder, UPS,
and Walmart. Learn more at
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Together for Safer Roads (TSR)
Melissa Zuckerman, 202-591-4021