News that production of the iconic Volkswagen T2 camper
van will cease in Brazil later this year will no doubt have left many of you
feeling sad, but while the rear-engined original is gone, a new generation of
Volkswagen campers ensure its spirit lives on.
The iconic camper van joined the Transporter line-up in
1951 but it wasn’t until the 1960s when it was adopted by a
free-spirited generation. It became a cult symbol of an alternative lifestyle
and images of vans painted in crazy colours and psychedelic designs enthral to
this day. The versatile, practical
camper van captured the spirit of the times and has been the epitome of independent
travel ever since.
And those 60 years of globetrotting experience runs through the latest
generation of Volkswagen campers – The California SE and California Beach.
Inspired by the past, built for today, the Volkswagen California
introduces new standards of comfort, performance and safety, thanks to its
modern purpose-built design and superb engineering. But the ethos remains the same. The latest evolution of Volkswagen’s iconic
camper van still symbolises the fun, freedom and adventure that was such an
appealing quality of the much-loved original.
The ability to go where you please, when you please is as relevant today
as it was in the 1950s – maybe even more so.
Yes, there are those who love the nostalgia, but the appeal of the
California lies across a generation
Whether it’s a family camping holiday, a festival weekend, or a voyage
of discovery road trip, the Volkswagen camper van gives you the freedom of the
open road and provides a place to relax, eat and sleep.
Travel is not just about the destination, it’s about getting there, too.
Volkswagen Campervan Milestones:
1949: The first ever Volkswagen Transporter van is launched at the Geneva Motor
Show, with its distinctive smiling face.
1951: The Volkswagen Transporter is developed into the iconic Volkswagen camper van.
1960s: The camper van is adopted by the hippie generation, becoming a cult symbol
of an alternative lifestyle.
1967: Second generation transporter, known as the T2, does away with the classic,
‘splittie’ (split windscreen) design and introduces panoramic vision, gaining
the nickname ‘Bay’.
1969: AVolkswagen camper van becomes
the ‘Mystery Machine’ in hit cartoon series ‘Scooby Doo’.
1979: The T2 becomes the T3, boasting a more angular design
1990: The Transporter turns 40 and the fourth generation, T4, Transporter is
2003: The fifth generation T5 Transporter launches to critical acclaim and
provides the basis for the latest Volkswagen California camper van.
2013: Volkswagen California celebrates its 25th anniversary, with
around 100,000 California camper vans rolling off the production line since the
start of production.
The Volkswagen California SE starts at £44,615 OTR, including
The Volkswagen California Beach (without kitchen facilities)
starts at £35,370 OTR, including VAT.
For more information, high res images, or to test drive a
Volkswagen California, please contact Pietro Panarisi, Head of Press and
PR, Volkswagen Commercial Vehicles:
Pietro.Panarisi@VWCV.co.uk / (0)1908 601478
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