Fred. Olsen Cruise Lines simplifies the evening dress code across its fleet

Fred. Olsen Cruise Lines has announced that, with
effect from 1st July 2013, it will be streamlining the various dress
codes for its cruise guests in the evenings across its fleet of four ships – Balmoral, Braemar, Boudicca and Black Watch. Fred. Olsen will continue
with its traditional ‘Black Tie’ ‘Formal
’ – usually three or four during a two-week cruise – but the dress
code for the remainder of the evenings on board will be simplified to ‘Smart Casual’, allowing a more relaxed feel,
whilst maintaining the high standards embraced and enjoyed by guests. The
previous dress code of ‘Informal’ is being removed. 

With the new ‘Smart Casual’ dress code, gentleman are
at liberty to wear a jacket and tie, or equally they may prefer to opt for an
open-necked shirt, with Chinos or smart, dark-coloured jeans. For ladies, the
choice could be an elegant dress or casual separates.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise
Lines, said:

“Whilst many cruise lines have done away with dress
codes altogether, we are aware that a significant number of our guests welcome
the opportunity to dress up on special occasions, such as the ‘Captain’s
Welcome Cocktail Party’, so we will be continuing with the popular ‘Black Tie’
theme on these nights.

“However, we have listened to our guests’ feedback and
there is a demand from many for a more relaxed and informal dress code for the
remainder of the evenings on board. We hope that, by simplifying the dress code
for these, we can make things easier for everyone when packing and ensure that
no one feels constrained by too many rules; after all, our guests are on a
relaxing cruise holiday!” 

The ‘Theme Nights’ aboard Fred. Olsen’s cruise ships will
continue, such as ‘Tropical’ and ‘Red, White and Blue’, with dedicated
shows and activities on board, and guests are welcome to dress up in fancy
dress costume for these, or adopt the new ‘Smart Casual’ dress code as an
alternative, as they desire.