DUBLIN–(BUSINESS WIRE)–The “Sales
Performance Management Market – Growth, Trends, and Forecast (2019 –
2024)” report has been added to ResearchAndMarkets.com’s
The global sales performance management market was valued at USD 2,503.3
million in 2018 and is expected to register a CAGR of 13.09% over the
forecast period, 2019-2024.
Sales performance management provides tools and information required by
the sales representatives (ensures efficiency and accuracy). According
to IBM, USD 1.4 million was saved through a 90% reduction in
overpayments with incentive compensation management tools. It also
resulted in achieving a 204% ROI.
The increasing need for accurate measurement and tracking of sales
metrics, early adoption of the technology, and mitigation for IT staff
are expected to drive the market growth over the forecast period.
The companies are demanding a customizable, streamlined, and flexible
system to manage and offer analytics based on their sales performance,
which is likely to boost the market growth over the next six years.
Smartphones and tablets are increasingly incorporated as sales
performance management components to easily offer the aforementioned
facilities and ascend the functionality, which is projected to augment
Key Market Trends
Sales Monitoring & Planning to Hold Major Share
Sales monitoring and planning allow the company to view the current
status of each day with minimal effort, which mitigates the time taken
through conventional monitoring and planning.
The companies with high sales volume usually have distributed sales
planning across diverse systems, which is time-consuming and offering
reports on the same is a challenging task. This may lead to unrealistic
data, delayed activities, and hindered decision making.
By incorporating sales planning and monitoring software, the data can be
processed and visualized precisely and in a simple manner. With the
bolstering growth of sales data, the solution is expected to witness
growth over the next six years.
North America to Hold Major Share
North America is the largest economy in the world. The newly found
investments from the National Outer Continental Shelf Oil and Gas
Leasing Program (National OCS Program) for 2019-2024 in the United
States are presenting new opportunities.
The program is expected to allow offshore exploratory drilling in about
90% of the OCS acreage, which brings a positive outlook to all the
secondary markets, like BFSI, logistics, and manufacturing in the
region, increasing opportunity for the sales force to compete for
providing required machinery and, in turn, increasing the demand for SPM.
The region is well known as the hub for major consumer electronics and
software giants in the world, like Google, Microsoft, SAP, and Oracle.
These companies actively contribute to the demand for SPM in the region
as they invoke severe marketing strategies to gain clients from all over
The sales performance management market has gained a competitive edge in
recent years. In terms of market share, few of the major players
currently dominate the market. These major players, with a prominent
share in the market, are focusing on expanding their customer base
across foreign countries.
These companies are leveraging on strategic collaborative initiatives to
increase their market share and profitability. In Feb 2017, Xactly
acquired sales performance management provider, Oberoa. With the
acquisition, Xactly added ASC 606 / IFRS 15, sales planning, and
incentive-management (ICM) capabilities, to its enterprise SPM portfolio.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Dynamics
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Forces Analysis
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Demand for improved sales channel and performance
4.4.2 Increasing Demand For Sales Mobility (BYOD)
4.5 Market Restraints
4.5.1 Lack of awareness and altering organizations structure
5 Technology Snapshot
6 Market Segmentation
6.1 By Solution
6.1.1 Incentive Compensation Management
6.1.2 Territory Management
6.1.3 Sales Monitoring & Planning
6.1.4 Sales Analytics
6.1.5 Other Solutions
6.2 By Deployment Type
6.3 By Service
6.3.1 Professional Service
6.3.2 Managed Service
6.4 By End-user Vertical
6.4.3 Energy & Utility
6.4.5 Other End-user Verticals
6.5.1 North America
6.5.4 Latin America
6.5.5 Middle East & Africa
7 Competitive Landscape
7.1 Company Profiles
7.1.1 Callidus Software Inc.
7.1.2 Oracle Corporation
7.1.3 IBM Corporation
7.1.4 Xactly Corporation
7.1.5 SAP SE
7.1.6 Salesforce.com Inc.
7.1.7 Globoforce Limited
7.1.9 CDK Global Inc.
7.1.10 NICE Ltd.
7.1.11 Anaplan Inc.
7.1.12 BEQOM S.A.
7.1.13 Iconixx Corporation
7.1.14 Incentives Solutions
7.1.15 Axtria Inc.
7.1.16 Obero Inc.
7.1.17 Performio Solutions Inc.
8 Investment Analysis
9 Market Opportunities and Future Trends
For more information about this report visit https://www.researchandmarkets.com/research/f3p5w4/global_sales?w=4
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