Juniper Research: Digital Voice Assistants in Use to Triple to 8 Billion by 2023, Driven by Smart Home Devices

Smart TVs will have the biggest expansion, growing at over 100% every
year for the next 5 years

BASINGSTOKE, England–(BUSINESS WIRE)–A new study from Juniper
has found that there will be 8 billion digital voice
assistants in use by 2023, up from an estimated 2.5 billion at the end
of 2018.

While smartphone assistants will be the largest platform by volume
thanks to Google Assistant and Siri, Juniper’s new
research found that the fastest growing voice assistant categories over
the next 5 years will be:

1. Smart TVs – 121.3% CAGR

2. Smart speakers – 41.3% CAGR

3. Wearables – 40.2% CAGR

In these categories, Amazon’s Alexa has already established itself as
the leader; setting the pace for the market. In addition, Chinese
companies will make inroads internationally in the future.

For more insights into what this diversity of platforms means for the
future of digital voice assistants, download our free whitepaper, The
Digital Assistants of Tomorrow

Multiplatform Impacting Voice Assistant Apps

The new research, Digital
Voice Assistants: Platforms, Revenues & Opportunities 2019-2023
notes that, as demand for multi-platform assistants increases,
standalone apps, made by independent vendors for smartphones and
tablets, will decline. Juniper expects revenues from these apps to begin
to fall in key markets from 2022.

The big exception here is China, where companies like WeChat and Alibaba
provide app-based offerings alongside speakers that are not part of an
operating system. This means that China will have 78% of voice assistant
apps installed globally in the next 5 years.

Voice Commerce Taking Off, but not for Physical Goods

Juniper’s report also shows that voice commerce will grow substantially;
reaching over $80 billion per annum by 2023. However, this includes
money transfer and purchases of digital goods alongside its use for more
traditional purchases.

“We expect the majority of voice commerce to be digital purchases,
until digital assistants offer truly seamless cross-platform experiences”

remarked research author James Moar. “Connected TVs and smart
displays are vital here, as they can provide a visual context that is
lacking in smart speakers.”

Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports
and industry commentary.


Sam Smith, Press Relations
T: +44(0)1256 830002