Amway in Association With Kony Hosted First-Ever Hackathon to Advance Digital Transformation in the Industry

Digital Experience Platform Leader and Global Direct Major Provide
App Playground for Next Generation of Digital Innovators

, the country’s no.1 direct selling fast-moving consumer goods
(FMCG) company and Kony
., the leading provider of digital application and low-code
platform solutions jointly hosted the first-ever hackathon for the
students of Vasavi College of Engineering, Hyderabad. With an aim to
harness the creativity of students to promote digital innovations and
provide hands-on application development experience, the three-days long
hackathon started from July 19, 2018 and ended on July 21, 2018.

Commenting on the initiative, Mr. Anshu Budhraja, CEO Amway India, said,
“Amway has progressed significantly towards a ‘Digital first’ approach
globally as well as in India. With a clear focus on digital innovations,
we have taken several initiatives to develop digital capabilities in the
direction to benefit our customers and Amway direct sellers. We believe,
Future is built from the future, Future is not built from the Past – and
the new future would be amplified by the demographic dividend of around
two thirds of India’s population under the age of 35 years. The
burgeoning young workforce in India will soon be the largest and
youngest the world has ever seen. Youth have always been a core focus
area while formulating our strategy which is showcased through Amway’s
brand engagement initiatives including digital marketing, experience
stores, product portfolio and our new consumer connect. As a leader in
the direct-selling industry, we have been at the helm of promoting
entrepreneurship among young talent and we are delighted to be a part of
a yet another first initiative – a hackathon in partnership with Kony.
The hackathon will provide a platform and an opportunity to the young
talent to develop digital business solutions using their creativity and
innovation. We are looking forward to some great concepts and solutions
that may prove to drive digital transformation in the industry.”

As part of the initiative, the students were introduced to the Amway
technology ecosystem and given an overview of the direct selling
industry. Participants were provided with free access and in-person
training for Kony
, an award-winning visual design and development tool to
build an app. Within this framework, 30 students were divided into six
teams who competed over the course of three-days, to deliver innovative
app prototypes.

Speaking on the development, Mr. Mike Gamaggio, Manager Owned Web and
Native App Experiences, Amway Global Digital Services: “We are looking
at new ways to create mobile native capabilities. Fast, focused, engaged
and competitive while having fun. Students can work on real business
needs and be rewarded for their creativity while Amway can explore new
native perspectives, deploy some of the concepts obtained through the
Hackathon to our mobile ecosystem and possibly open a path for new
talent. Kony can get their powerful platform into the hands of young
professionals and thus increase the number of well-versed developers on
their platform. It’s a Win, Win, Win for everyone!”

“Kony hosts App Playground events where participants come together to
design and create innovative new apps that drive business impact. Kony
is proud to partner with Amway to host an App Playground that empowers
the next generation of digital innovators,” said Cem Tanyel, executive
vice president, Global Services, Kony, Inc. “This hackathon was a fun,
competitive forum that fostered the creative process and enabled people
to see their app ideas come to life. Using the Kony AppPlatform and
active mentoring, we helped participants create an app in a short amount
of time, even if they had no experience at all.”

Kony has been named a “Leader” among the top Digital Experience
Development Platforms vendors in The Forrester Wave™: Digital
Experience Development Platform, Q2 2018 report
. Kony
has also been recognized as a “Leader” in the IDC
MarketScape: 2017 North American Mobile Banking and Payments report
with the highest rating for Mobile Banking capabilities. Kony is also a Callahan’s
2018 Innovation Series winner
, and earned two top honors at the American
Banker Digital Banking 2018
 event: Runner Up for Best in Show and
People’s Choice.

About Amway India

Amway India is a wholly owned subsidiary of Amway with
headquarters located in Ada, Michigan, USA. Amway is the world’s #1
direct selling business in the world with presence in over 100 countries
& territories. The coveted global 100 list benchmarks the performance of
top revenue-generating direct selling companies in the world, has ranked Amway
for the 6th consecutive year in 2018.1

Globally, Amway is over 59 years old, a US $ 8.6 billion manufacturer
and direct seller of quality consumer goods. Amway’s innovation and
industry-leading R&D has seen more than 800 patents granted and another
240 patents pending. Amway has nearly 1000 scientists across 100
research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories
like Nutrition, Beauty, Personal Care, Home Care and Consumer durables
through Amway Direct Sellers who make personal recommendations regarding
the use of distinctive quality products. Amway products are widely
recognized and appreciated for their quality and value. These products
are backed by a money back guarantee for 100% satisfaction of use2.
With the aim of increasing consumer outreach Amway has set up more than
55 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world.
Nutrilite is the world’s No. 1 selling vitamins and dietary supplements
brand3. Nutrilite has established itself as a
leading brand in the vitamins and dietary supplements category in India
as well. Amway has signed Farhan Akhtar as the brand ambassador for the
Nutrilite range in India to further promote the brand. Artistry is
India’s No. 1 premium skin care brand4. Amway India also
offers ‘Attitude’, an entry level premium skincare and cosmetics brand
targeted at India youth. The product range has been developed keeping
the needs of Indian consumers into consideration.

Amway India is aggressively entering newer categories. Most notably, the
company launched a Weight management program called ‘W.O.W.’ (Will over
Weight) which has been really appreciated by the consumers in India.
Amway forayed into the consumer durables segment with the launch of a
premium cookware range Amway Queen and the Energy Drink and Sports
Nutrition segment (Whey Protein) with XS. Recently, Amway announced the
launch of Nutrilite Traditional Herbs range developed specifically for
the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the
Dindigul district of Tamil Nadu. This is Amway’s third manufacturing
plant located outside of USA. The other plants are located in China and
Vietnam. Amway India’s Plant in Dindigul district has achieved LEED
‘Gold’ certification by US Green Building Council (USGBC) which
showcases our leadership in sustainability in the industry.

About Kony, Inc.

Kony is
the fastest growing, cloud-based digital application and low-code
platform solutions company, and a recognized industry leader among low
code and mobile application development platform (MADP)
providers. Kony helps organizations of all sizes accelerate digital
success by rapidly transforming ideas into innovative and secure
omnichannel applications. Built on the industry’s leading digital
platform, Kony’s cross-platform, low-code solution empowers
organizations to develop and manage their own apps to better engage with
their customers, partners and employees.

For more information, please visit Connect
with Kony on TwitterFacebook, and LinkedIn.


2 As per Amway Refund Policy

3 Source:
Source Euromonitor International Limited; Vitamins and Dietary
Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data

4 Source Euromonitor International Limited; Beauty and
Personal Care 2017 edition; as per premium skin care definitions; retail
value sales; UBN; 2016 data


Amway India
Anitha Rao, +91 9902008963
Jean Kondo, +1 510-823-4728