Using Kiswe’s Innovative Technology, MMA Fans Around the World Now
Able to Watch PFL’s Debut Season Events in Multiple Languages
WASHINGTON & MURRAY HILL, N.J.–(BUSINESS WIRE)–Today, the Professional Fighters League (PFL) and Kiswe Mobile (Kiswe)
announced that the PFL will leverage Kiswe’s technology to stream their
2018 Thursday night fight events in multiple languages around the world.
The unique partnership continues PFL’s commitment to provide a
best-in-class fan experience to the over 300 million MMA fans around the
world. PFL’s fans can now experience the thrill of live-streamed PFL
events in their own languages, narrated by their favorite local MMA
experts and social influencers.
“PFL will continue to embrace the power of industry-leading technology
to enhance our events for fans in the arena and the millions watching at
home,” said Pete Murray, CEO of PFL. “Our partnership with Kiswe
allows us to optimize the experience for MMA fans across the globe and
allows our viewers to connect more deeply with the league, our fighters
and the can’t-miss action we deliver on Thursday nights.”
Kiswe technology has already been used to provide real-time Spanish
commentary from retired MMA fighter Manny Rodriguez for the live action
that took place at PFL1, the league’s season opener on June 7th
at the Hulu Theater at Madison Square Garden, PFL2, the second regular
season event at the Chicago Theatre, and PFL3, the third regular season
event at The Smith Center at The George Washington University. As the
season unfolds, PFL will add commentary in additional languages,
including Russian and Portuguese, for the global audiences who cheer on
PFL’s roster of 72 elite international fighters.
“Multi-language commentary is a great tool to engage a global audience,
and we are proud to help the Professional Fighters League reach their
worldwide audience more effectively,” said Mike Schabel, CEO of Kiswe
Mobile. “Using cloud-scale video technology, we can now help PFL and
other content owners transform their live global feeds into streams that
are relevant for each audience segment, at a scale, cost, and
reliability that has never before been achieved.”
The 2018 PFL season features 126 fights on Thursday nights in seven
regular-season events, bracket-style “win or go home” playoffs, and a
$10 million post-season prize pool—the largest prize pool in the history
of MMA. The season began with 12 athletes in each of six different
weight-classes. Eight fighters from each class will earn their way into
the playoff round, and one fighter in each division will earn the title
U.S.-based and international fans can watch all PFL regular season,
playoff, and championship fights—over 66 hours of live action—for free.
In the United States, all of the PFL regular season events air live on
Thursday in primetime exclusively on NBCSN, and stream live on
NBCSports.com, the NBC Sports app, and pflmma.com. Outside the U.S.,
Facebook streams up to six hours of free, live coverage for each event.
In the U.S., fans can watch the first three hours of coverage of each
event on Facebook.
About Professional Fighters League™
The Professional Fighters League presents MMA for the first time in the
sport format where individuals compete in a regular season,
“win-or-go-home” post-season, and championship. Co-founded by Donn
Davis, Russ Ramsey, and Mark Leschly, the Professional
Fighters League is backed by an ownership group of sports, media, and
business titans. The PFL 2018 Season has 72 fighters in six
weight-classes, competing in the regular season on Thursday nights in
June, July, and August. The top eight in each weight-class face off in
single-elimination playoff fights on Saturday nights in October and the
PFL season concludes December 31 with six championship bouts
back-to-back with a $10 million prize pool. Watch the entire PFL season
action beginning June 7 live on NBC Sports Network (NBCSN), Facebook
Watch, and PFLmma.com.
For more visit www.PFLmma.com.
Kiswe has pioneered cloud-based interactive video solutions that
transform linear TV content into personalized and interactive mobile
video experiences which significantly increase audience engagement.
Kiswe partners with visionaries in sports and music to lead the shift in
how digital video content is consumed by creating experiences that
unlock the interactive functionality of digital devices. Kiswe is
headquartered in Murray Hill, NJ and has offices in New York City,
Washington D.C., Belgium, and Korea. To learn more about Kiswe Mobile,
Professional Fighters League