Contextual Advertising 2018-2023: Global ~$300 Billion Market Analysis & Forecasts by Type, Deployment, Industry, Approach and Geography –

Advertising Market by Type (Activity-based Advertising, Location-based
Advertising, Others), Deployment (Mobile Devices, Desktops, Digital
Billboards), Industry, Approach, and Geography – Global Forecast to 2023”

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The contextual advertising market is expected to be worth USD 125.79
billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a
CAGR of 18.8% between 2018 and 2023. The major factors driving the
growth of the market include increasing number of social media users,
personalized marketing strategies, and growing trend of mobile

Based on type, activity-based advertising is expected to account for the
largest share of the overall contextual advertising market in 2018.

Based on deployment, mobile devices are expected to account for the
largest market size in 2018. As mobile internet has evolved, advertising
methods on mobile devices have also witnessed a major change. Earlier,
mobile advertising meant just informing customers about products through

Based on industry, the market for the consumer goods, retail, and
restaurants industry is expected to register the highest growth rate
during the forecast period. The growth of this market can be attributed
to the wide use of digital advertising in the consumer goods, retail,
and restaurants industry. In addition, digital marketing is used in the
consumer goods and retail industry to improve marketing services,
enhance customer intelligence, manage trade promotions, and optimize
prices, and for loyalty marketing. In addition, rising purchasing power
of consumers is driving the growth of the market.

Companies Profiled

  • Act-on Software
  • Adobe Systems
  • Amobee (Subsidiary of Singapore Telecommunications)
  • AOL
  • Facebook
  • Flurry (Yahoo’s Developer Network)
  • Flytxt
  • Google
  • IAC
  • Infolinks
  • Inmobi
  • Marketo
  • (Acquired by Beijing Miteno Communication Technology)
  • Microsoft
  • Millennial Media
  • Sap
  • Simplycast
  • Twitter
  • Yahoo

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Contextual Advertising Market, By Approach

7 Contextual Advertising Market, By Type

8 Contextual Advertising Market, By Deployment

9 Contextual Advertising Market, By Industry

10 Contextual Advertising Market, By Geography

11 Competitive Landscape

12 Company Profiles

For more information about this report visit

Laura Wood, Senior Manager
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