CORRECTING and REPLACING Exponential Unveils New Performance-Based Video Solution: VDX Connect

Solution includes creative features developed for various key
industry verticals

EMERYVILLE, Calif.–(BUSINESS WIRE)–Please replace the release dated June 12, 2018 with the following
corrected version due to revisions.

The corrected release reads:

EXPONENTIAL UNVEILS NEW PERFORMANCE-BASED VIDEO SOLUTION: VDX CONNECT

Solution includes creative features developed for various key
industry verticals

Exponential
Interactive
, one of the largest digital advertising companies
reaching more than 700 million users monthly, has released a new video
solution that can be held accountable to performance metrics as measured
by last-view or other performance attribution models. VDX Connect allows
brands to reach consumers with interactive video messaging at scale
across various ad formats. The solution also includes features that are
specifically designed for the needs of marketers in different
industries. One of the first brands to use this new video solution is
CDW, a provider of technology products and services for business,
government and education.

“When it came to our digital marketing strategy, we needed an online
video solution to reach highly qualified audiences who are ready to make
a purchase, allowing us to measure sales success. When our agency and
Exponential came to us with VDX Connect, we jumped at the opportunity to
be forward thinking in the digital video industry and we are delighted
with the ongoing sales outcomes they deliver,” said Jeff Kahn, Sr.
Manager, Digital Strategy at CDW.

VDX Connect includes a blend of in-frame and expandable video formats
for mobile, desktop and in-stream, optimized to innovatively achieve the
advertiser’s campaign goals. Impressions for VDX Connect are sold on a
Cost Per View (CPV) model and report time in-view based on an in-view
standard of five seconds on mobile devices, 10 seconds on desktop and 15
seconds for in-stream. Whilst sold on a CPV basis, campaigns are
optimized based on Cost Per Action performance goals.

Based on a recent
study
conducted by the CMO Council and Viral Gains, out of the 233
surveyed senior level marketers only 27 percent look to direct sales as
a success metric for video advertising. Yet 78% of respondents believed
that a CMO’s success was directly tied to sales, showcasing a massive
disconnect between revenue accountability of a marketer and video ad
success based on traditional awareness metrics.

“With our new VDX Connect offering, Exponential aims to address a gap in
the marketplace for metrics that tie sales directly to video
advertising. We are providing marketers a truly unique and
performance-driven video solution that takes viewability and reach to
new levels. VDX Connect enables clients to reach desired consumers
across the entire funnel while holding video accountable to verified
performance metrics,” said Tim Sleath VP, Product Management,
Exponential.

To meet the unique needs of brands in key industries, VDX Connect
includes functionalities that are specifically designed for marketers in
verticals like travel, finance, QSR and auto. Examples of features
include image galleries, menus, dynamic maps and reward programs, which
are designed to guide the consumer through the entire journey and assist
in the decisioning process.

Other benefits of VDX Connect include:

  • Accountability to performance metrics as measured by last-view or
    other attribution models
  • Video messaging at scale and at all stages of the consumer journey
  • Seamless and consistent experiences across ad sizes, mediums and
    devices
  • Access to proprietary interest-based audiences
  • Real-time optimization
  • Delivers upstream awareness with downstream ROI

About Exponential

Exponential is a technology-driven advertising company that enables
brands to drive consumer engagement and performance across display,
video and mobile.

When you have the right balance of people and technology, amazing things
can happen. Exponential uses big data and machine learning to understand
consumer interests in real-time, and delivers innovative creative
experiences designed to trigger emotions that drive affinity and spend.

For more than 15 years, we have delivered superior advertising products
and services that consumers embrace, agencies recommend, brands select,
media providers prefer, and our employees are proud of.

Exponential has offices in 17 countries. For more information, please
visit www.exponential.com.

Contacts

Media:
Kite Hill PR for Exponential
Kara O’Donnell
kara@kitehillpr.com