LONDON–(BUSINESS WIRE)–#EnterpriseApplication–The global online video platform market is expected to post a CAGR of
more than 18% over the period 2018-2022, according to the latest market
research report by Technavio.
A key factor driving the growth of the market is the rise in online
video consumption. In 2017, the online consumption of videos doubled in
number when compared to the data from 2015. The online video content has
expanded from being a mere source of entertainment to becoming a
reliable source of information, skill-sharing, education, and
advertisement. This increase in popularity of online videos is leading
to a rapid increase in investments in this sector which is likely to
propel the growth of the market during the forecast period.
This market research report on the global
online video platform market 2018-2022 provides an
analysis of the most important trends expected to impact the market
outlook during the forecast period. Technavio predicts an emerging trend
as a major factor that has the potential to significantly impact the
market and contribute to its growth or decline.
This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing
In this report, Technavio highlights live streaming of videos as one of
the key emerging trends in the global online video platform market:
Global online video platform market: Live
streaming of videos
Online videos have become a key part of strategic business models of
marketers and brand managers to influence the buying decision of
customers. In 2016, live streaming, which refers to a real-time
broadcast of information over the internet became the norm for brand
managers and owners. Creative live streaming of video initiatives and
campaigns have become popular for B2B and B2C communication. Many social
platforms such as Facebook, Snapchat, Twitter, and YouTube have made
substantial investments to enhance live streaming platforms.
“It is expected that live streaming of videos will surpass the 80%
mark of internet traffic by 2021. As live streaming adds unique elements
to digital communication, brands are making use of this feature to
provide online tutorials, product launches, news and politics, and
regular series. Brands are engaging in micropayments, mid-roll
advertising, and social platform payment to monetize live streaming of
videos,” says a senior analyst at Technavio.
Global online video platform market:
This market research report segments the global online video platform
market by end-user (brands and enterprises, content creators, and
individuals), by type (UGC, DIY, and SaaS), and key regions (the
Americas, APAC, and EMEA).
The Americas held the highest share of the global online video platform
market in 2017, accounting for a market share of more than 35%, followed
by APAC and EMEA, respectively. The market share of APAC is expected to
witness the maximum increase during the forecast period, to surpass the
Americas by 2022. The Americas is expected to see a substantial decline
in its market share over the forecast period.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market sizing
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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