ForeSee Names AARP Winner of Its 2018 Customer Experience Excellence Award

today announced AARP as the recipient of its 2018 Excellence in Customer
Experience Award. The recognition was given at ForeSee’s annual CX
in Washington, DC, where customer experience experts and
champions from public sector organizations and federal agencies gathered
to learn and share best practices for harnessing multichannel Voice of
Customer (VOC) analytics.

With 38 million members, AARP is the largest nonprofit, nonpartisan
organization dedicated to empowering Americans 50 and older to choose
how they live as they age. The Excellence in Customer Experience Award
acknowledges the association’s commitment to measuring, analyzing, and
improving member experiences through continuous customer feedback.

“We lean on insights from our membership to make each touchpoint better
— from digital to call center — in order to increase the value of
belonging to our community,” said Nataki Edwards, senior vice president
of digital marketing, AARP. “Customer experience is an essential metric
and compass that AARP depends on to be as responsive as possible to our
members and, hopefully, all of the fifty-plus.”

“We are pleased to recognize AARP’s exceptional commitment to customer
experience. Their benchmark-leading scores demonstrate why their
personalized approach to service has always been a hallmark,” said Dave
Lewan, Vice President, ForeSee. “ForeSee’s scientifically proven
solution gives organizations like AARP the benchmarks and insights it
needs to deepen and successfully expand relationships across channels.”

For more than 10 years, ForeSee has recognized government agencies,
non-profits, and other public sector organizations for excellence in
customer experience and satisfaction. Previous awards have gone to the
Social Security Administration, Department of Veterans Affairs, and
Department of Defense. To learn more about how the customer experience
impacts public sector organizations, please visit

About ForeSee

Founded in 2001, ForeSee is the pioneer of voice of customer (VOC)
solutions that measure and improve the customer experience. ForeSee CX
Suite is powered by the only proven causal model that accurately
connects CX improvements to business outcomes, empowering business
leaders by providing strategic and tactical CX decisioning. Thousands of
leading organizations in retail, financial services, energy and
utilities, and the public sector rely on ForeSee to give certainty to
their CX initiatives. Visit
to learn more or schedule a demo.


Caroline Hacker