The Company’s leading purchase intent insight platform earns
prestigious industry recognition
NEWTON, Mass.–(BUSINESS WIRE)–TechTarget,
Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase
intent data and services today announced that its IT Deal Alert Priority
Engine™ platform was named a 2018 SIIA CODiE Award finalist in the Best
Sales and Marketing Intelligence Solution category. Finalists represent
the best products, technologies, and services in software, information
and business technology.
Engine is a SaaS-based platform that delivers direct, real-time
access to the most active accounts ranked by their level of purchase
intent and engagement to help enterprise B2B technology organizations
improve ABM performance, increase sales productivity and maximize demand
generation success. Already a
leading provider of real purchase intent insight for technology
marketing and sales, Priority Engine strengthens the connection
between these teams by making it easier to see, engage and convert
demand into opportunities.
Priority Engine expands access to total buying teams at active accounts
and provides rich purchase details such as installed technologies,
vendor shortlists and specific, relevant topical interests. With
unprecedented access to active, opted-in accounts and prospects and
relevant interests, the solution helps sales teams expand beyond limited
lead flows and get more value from marketing’s effort.
CODiE Awards are the premier awards for the software and information
industries and have been recognizing product excellence for over 30
years. The awards offer 52 business technology categories representing
enterprise technology, MarTech and Sales Tech. TechTarget joins other
prestigious companies recognized across categories such as Red Hat,
TIBCO, Adobe, Dell, PTC, Deloitte, Thomson Reuters and VMware.
“The 2018 CODiE Award finalists are some of the most innovative,
high-impact products in the market. We are happy to recognize these
products and the power they have to transform the future of how we do
business,” said Ken Wasch, President of SIIA.
“Priority Engine provides B2B marketing and sales teams the real,
observed purchase intent they need to act with speed and confidence. Our
rich account level insights and named, active contacts are powering new
levels of performance from demand generation, lead nurturing, ABM, sales
prospecting, channel enablement and more,” said Michael Cotoia, CEO,
TechTarget. “We are very proud to be recognized by SIIA’s CODiE Awards
for our leadership in Sales and Marketing Intelligence.”
TechTarget has seen dramatic growth in adoption of its purchase
intent-driven marketing and sales offerings led by Priority
Engine in the last year. In 2017, TechTarget generated more than
$49.5 million in revenue from its suite of data products (up 58% over
the previous year) and doubled its fast-growing Priority Engine platform
subscription base to more than 400 in North America, UK, France, DACH,
ASEAN, ANZ and India.
The SIIA CODiE Awards are the industry’s only peer-recognized awards
program. Business technology leaders including senior executives,
analysts, media, consultants and investors evaluate assigned products
during the first-round review which determines the finalists. Winners
will be announced during the Business
Technology CODiE Award Celebration at the SIIA
Annual Conference & CODiE Awards, June 12 in San Francisco.
For more information about Priority Engine, visit TechTarget.com/Priority-Engine.
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to
showcase business and education technology’s finest products and
services. Since 1986, thousands of products, services and solutions have
been recognized for achieving excellence. For more information, visit siia.net/CODiE.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and IT Deal Alert and Priority
Engine are trademarks of TechTarget. CODiE Awards is a trademark of
SIIA. All other trademarks are the property of their respective owners.
Garrett Mann, 617-431-9371
Director of Marketing