Hudson’s Bay Company Appoints Stephen Gold as Chief Technology and Digital Operations Officer

HBC to Realign Digital Operations and Technical Teams Under One
Leader

NEW YORK & TORONTO–(BUSINESS WIRE)–HBC (TSX:HBC) today announced the appointment of Stephen J. Gold as
Chief Technology and Digital Operations Officer. Gold will be
responsible for leading the technology and digital strategy for HBC,
with a focus on aligning the end-to-end customer experience through data
and digital innovation across the enterprise and HBC’s banners in North
America. With this appointment, HBC is aligning its digital operations
and technical teams under one Center of Excellence.

“Steve is a seasoned technology and digital leader, who has a deep
understanding of the retail market and has a proven track record of
delivering large-scale technology initiatives that positively impact
business outcomes,” said Helena Foulkes, CEO of HBC. “Steve is attuned
to the customer-centric approach we are driving across all our business
touchpoints, and his ability to blend technical complexities with
consumer-friendly solutions furthers our commitment to seamless
experiences for our customers.”

Prior to joining HBC, Gold served as Executive Vice President Technology
Operations and Innovation, and Chief Information Officer at CVS Health,
where he was responsible for all aspects of enterprise-wide technology
including running CVS’s digital business unit as well as Business
Operations for CVS’s largest business unit.

“The way customers shop and engage with retailers is constantly evolving
and we must have technology solutions that can deliver unique
omnichannel experiences to exceed customer expectations. I am excited to
join the HBC team and look forward to enhancing the Company’s digital
and technological capabilities to drive business performance,” said Gold.

In addition, Gold will oversee a newly-formed digital team, creating a
end-to-end, service-oriented and collaborative operating model to
deliver greater synergies for HBC’s banners.

Gold holds a BS in Computer Science from St. John’s University. He
serves on the Board of Directors of World Fuel Services, Inc.
(NYSE:INT), a Fortune 100 company. He also serves on the Board of
Advisors of St. John’s University as well as a few early stage
technology companies.

Gold’s appointment is effective immediately. He succeeds Janet Schalk,
who is leaving the Company on August 1, 2018. Gold will report directly
to Foulkes.

“We would like to thank Janet for her leadership and contributions to
HBC. Most notably, she has led the hard work to enhance existing
technology and accelerate the consolidation of our systems to one common
platform,” said Foulkes.

About Hudson’s Bay Company
HBC is a diversified global
retailer focused on driving the performance of high quality stores and
their omni-channel offerings and unlocking the value of real estate
holdings. Founded in 1670, HBC is the oldest company in North America.
HBC’s portfolio today includes formats ranging from luxury to premium
department stores to off price fashion shopping destinations, with more
than 480 stores and approximately 65,000 employees around the world.

HBC’s leading banners across North America and Europe include Hudson’s
Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Galeria
Kaufhof, the leading department store group in Germany, and Belgium’s
only department store group Galeria INNO.

HBC has significant investments in real estate joint ventures. It has
partnered with Simon Property Group Inc. in the HBS Global Properties
Joint Venture, which owns properties in the United States and Germany.
In Canada, it has partnered with RioCan Real Estate Investment Trust in
the RioCan-HBC Joint Venture.

Contacts

Hudson’s Bay Company
Media:
Andrew Blecher,
646-802-4030
press@hbc.com
or
Investor
Relations:

416-256-6745
investorrelations@hbc.com