Zipwhip and KING 5 Partner to Provide TAKE 5 TV News Program with Live Viewer Engagement via Texting

The station’s newest show, TAKE 5, launches today and utilizes
Zipwhip’s cloud-based business texting software so viewers can text with
co-hosts live

SEATTLE–(BUSINESS WIRE)–#K5take5Zipwhip,
the original cloud software platform for two-way business texting, and KING
5
, the Pacific Northwest’s leading television news station, partner
today to provide live viewer engagement through texting for its newest
show, TAKE 5. The show launches today on KING 5 at 4 p.m.


The program aims to inform and inspire Northwest audiences through a
blend of traditional news reporting and casual conversation. As part of
that mission, the four co-hosts will engage in real-time texting
conversations with viewers at home. Zipwhip’s software will enable the
co-hosts to field and respond to SMS or MMS texts that come into the
show’s landline phone number: (206) 448-4545.

“KING 5 is proud to partner with Zipwhip to enhance the viewing
experience for TAKE 5. Our viewers can now quickly and easily text with
our TAKE 5 team via our normal business number, fully participating in
the conversation,” said Jay Yovanovich, KING 5 Director of Marketing.

Zipwhip allows businesses of all kinds to text with their existing
landline, VoIP or toll-free phone number. As opposed to short-code
texting, Zipwhip’s software enables conversational, two-way texting
conversations.

“Texting is the most natural way for audiences to connect with the shows
they love – all they need is the phone already in their pocket,” said
John Lauer, CEO of Zipwhip. “We’re looking forward to helping the KING 5
team engage with viewers on the medium of their choice. The
short-format, high-priority nature of texting makes it a great fit for
news organizations looking for real-time audience engagement and
participation.”

TAKE 5 airs every weekday from 4-5 p.m. PDT on KING 5. Viewers can text
into the show any time at (206) 448-4545.

About Zipwhip

A Seattle-based SaaS company, Zipwhip is modernizing the business
texting medium by enabling text messaging to existing landline, VoIP and
toll-free phone numbers. Zipwhip pairs direct network connectivity with
easy, cloud-based software, so businesses of any size can give customers
the choice to “text or call” and handle two-way text conversations at
scale. Learn more about Zipwhip at www.zipwhip.com.

Contacts

Zipwhip
Keena Bean, PR & Communications Manager
Call or
Text: 206-816-3605
kbean@zipwhip.com