Retail AI Software Provider Fract Announces Partnership with Current, Powered by GE

Fract’s artificial intelligence solution, in partnership with
Current, will analyze environmental and retailer data to assess store

provider of the first geospatial Artificial Intelligence (AI) platform
that analyzes internal and external factors to improve retail
performance, today announced its partnership with Current,
powered by GE.

In partnership with Current, Fract combines environmental data with
other retailer data to assess store performance. Fract’s AI-based
platform provides recommendations to improve assortment and optimize the
physical selling environment at the product, category, and store level.
With Fract’s platform, retailers can optimize for varying regions,
demographics, and behaviors across their enterprise.

“We’re extremely excited to be working with Current,” said Mike Mack,
co-founder and CEO of Fract. “Current allows us the ability to analyze
both in-store and external factors for retailers, which is a first for
the industry. Now we can help retailers understand market conditions and
answer questions as to why products work at some locations rather than
others, and help the success of new product launches.”

Fract helps Fortune 1000 companies increase market share by integrating
a variety of data points into its platform to generate actionable
insights for improved revenue and ROI. Fract works with demand
forecasting/supply chain, business intelligence and store planning
departments to help understand and improve poor performing product lines
or locations and optimize incremental revenues. Customers see results
almost immediately, with reports available in as little as a minute,
compared to the typical six weeks required by traditional processes.

Current by GE works with commercial, retail and industrial companies to
leverage LED technology to make energy efficiency improvements while
opening new digital possibilities. With additional sensor technologies
added to lighting infrastructure, companies like Fract are able to
efficiently collect data to transform the customer experience.

About Fract

Fract provides the retail industry’s first geospatial artificial
intelligence platform for retail – helping retailers and restaurants
understand market conditions and improve the performance of existing or
proposed locations for retail stores, restaurants and other businesses.
Fract’s AI tool integrates various business data points, runs a
continuous prediction loop to find hidden data patterns, and presents
actionable insights and specific ROI for each action. Customers see
results almost immediately, with reports available in as little as a
minute, compared to the typical six weeks required by traditional
processes. Fract is headquartered in San Francisco.

About Current, powered by GE

Current is the digital engine for intelligent environments. A
first-of-its-kind startup within the walls of GE (NYSE: GE), Current
blends advanced energy technologies like LED and solar with networked
sensors and software to make commercial buildings and industrial
facilities more energy efficient & productive. Backed by the power of
Predix*, GE’s platform for the Industrial Internet, and a broad
ecosystem of technology partners, Current is helping businesses and
cities unlock hidden value and realize the potential of their

* Trademark and/or service mark of General Electric Company


Ketner Group Communications (for Fract)
Jeff Ketner, 512-794-8876