Mavatar Appoints Four New Members to Advisory Board

Advisory Board to Provide Strategic Technological and Business
Insight for ICO and Beyond

MENLO PARK, Calif.–(BUSINESS WIRE)–Mavatar
today announces four new members have joined its ICO
Advisory Board. They include Emmanuel Abiodun, Architect (VP) Oracle
Blockchain Cloud Service; Sara Azadi, EVP, Managing Director at Edelman;
Claudio Ludovisi, former Vice President, Head of Strategy & Business
Planning, ABC Entertainment; and Dr. Sachio Semmoto, Chairman and CEO of
eAccess and eMobile.

The Advisory Board will provide supplementary insight for Mavatar. Mr.
Abiodun, for instance, who was a co-founder of PeerNova, has been
immersed in Blockchain since its
early days
.

“We’re seeing an accelerated effort to implement this disruptive
technology in all major industry sectors,” says Abidun. “Smart contracts
and blockchain instill trust whilst also offering flexibility. I see a
place where smart contacts govern a lot of future agreements in the ad
space without intermediaries, and mCart is a perfect example of this.”

Azadi, who has over a decade of experience in brand consultancy, thinks
should cryptocurrency-powered mCarts become an industry standard,
shoppable content will replace push model advertising by allowing
marketers to track influence down to actual sales dollars.

“Advertising alone won’t move consumers to buy and we know consumers
want to buy from someone they trust,” explains Azadi. “For influencer
marketing to be effective, we need a system that accurately attributes
who moved a consumer to purchase. This would allow retailers to move
away from the default marketing methodologies of last click attribution.”

Claudio Ludovisi, who previously served as VP, Head of Strategy and
Business Planning at ABC Entertainment and SVP, Operational Strategy,
Marketing and Digital at NBC Entertainment, also foresees the end of
subscriptions and push marketing, and the rise of video.

“Networks and content providers recognize what they do shapes trends for
products,” says Ludovisi. “This is true not only for big studios, but
also for television and other IP’s which cannot compete on a Walmart
shelf against a major film or classic franchise. To date, several
digitally enabled “shop the show” solutions have sprung up and are
pitching entertainment companies, but building a significant revenue
stream has proven challenging and complex. Mavatar solves all that
complexity, providing a substantial additional revenue stream for
television and video makers.”

A
pioneer for Japanese telecom
, Dr. Sachio Semmoto has taken several
companies public. Semmoto has served as Executive Officer of KDDI
Corporation and is a Co-founder and Trustee of the Japan Academic
Society for Ventures and Entrepreneurs. Semmoto is committed to building
investor trust.

“Many countries have already identified ICOs as a high risk to
investors,” Semmoto says. “We want to create an environment where ICO
maintains its transparent edge while also having a solid plan for growth
that investors can depend on when identifying any viable investment.”

Mavatar is preparing to resume its ICO pre-sale of mCart Token, after
receiving contribution from premier asset management and venture capital
companies such as CollinStar
Capital
, Blockchain Ventures, Candou
Ventures
and as well as other professional investors and
entrepreneurs specializing in digital assets, cryptocurrency and
Blockchain enabled infrastructure.

To join the mCart ICO whitelist, click
here
.

About Mavatar

mCart protocol by Mavatar is a decentralized influencer marketing
attribution platform that addresses the needs of shoppers, influencers,
and marketers by leveraging the smart contract capabilities of the
Ethereum blockchain. Using these smart contracts, marketers and
influencers will be able to transparently and verifiably collaborate
while giving each participant the right financial incentives to
participate in the ecosystem.

Underlying mCart platform is a smart, social, omnichannel, monetizable
platform, which integrates seamlessly with brick & mortars’ eCommerce
engines to close the gap between online and offline sales, shopping and
advertising.

Contacts

Mavatar
Janine Just, 650-701-0007
PR Director
ICO@mavatar.com