Cascade Platinum, Cascade Platinum Dishwasher Cleaner Named “Product of the Year 2018” Winners

Consumer-Voted Survey Bestows Top Honors On Cascade Products

NEW YORK–(BUSINESS WIRE)–Cascade Platinum Dishwasher Detergent and Cascade Platinum Dishwasher
Cleaner have both been named Product
of the Year
winners for 2018. Cascade Platinum and Cascade Platinum
Dishwasher Cleaner have received top honors in the Dish Care category of
the world’s largest consumer-voted award for product innovation. Winners
are backed by the votes of 40,000 consumers in a national representative
survey conducted by research partner Kantar
TNS
, a global leader in consumer insights.


NEW Cascade Platinum is so tough it even cleans burnt-on food with no
pre-wash needed. The Cascade Platinum formula has been reinvented with
33 percent more cleaning ingredients to break down even burnt-on food
that others can’t remove, and a new formula delivers Cascade’s best
shine ever. With new Cascade Platinum, consumers can skip the pre-wash,
and let Cascade Platinum do the dirty work. Cascade Platinum is
available at mass merchandise outlets, grocery retailers, home
improvement stores and e-retail sites throughout the U.S.

“We understand that habits are hard to break, but Cascade Platinum urges
people to skip pre-washing their dishes,” said Kristine Decker, Brand
Director, North America and Global Dish Care at Procter & Gamble.
“Cascade Platinum was developed with special enzymes that latch on to
leftover food particles, breaking them so they can wash away even food
that’s been left on up to 24 hours. Cascade Platinum is our best clean
for sparkling silverware, dishes and even your dishwasher. We are
honored that Cascade Platinum Dishwasher Detergent and Dishwasher
Cleaner have been selected as 2018 Product of the Year Award winners by
consumers.”

For over thirty years, Product of the Year has guided consumers to the
best products on the market across 37 countries, while rewarding
manufacturers for quality and innovation. Each year, Product of the Year
takes entries from new consumer products launched within the previous
year that demonstrate advancement within their industry. Product
nominations are placed into categories including beauty, personal care,
household essentials, food and beverage, pet care, etc., and are
assessed on seven key measures. One product is named the winner of each
category, based on the results of the consumer survey.

“In a saturated landscape filled with so many product launches and
claims, Product of the Year aims to guide consumers as they seek out the
best items on the market. This year, a record number of products entered
to compete for the winning spot in their respective categories. With the
help of 40,000 consumers nationwide, we are excited to honor these
winners,” said Mike Nolan, CEO of Product of the Year. ”Product of the
Year’s distinctive red seal of approval continues to help shoppers find
the best new products on the shelves and give the winners a well-earned
competitive advantage.”

The complete list of 31 winners selected to receive the 2018 Product of
the Year Award can be found at productoftheyearusa.com
or follow along on social with #POYUSA2018.

Cascade Platinum and Cascade Platinum Dishwasher Cleaner are available
at retailers nationwide. For more information regarding Cascade Platinum
and Cascade Platinum Dishwasher Cleaner and other Cascade product
offerings, please visit Cascadeclean.com.

About Cascade

In 1953, Cascade entered the automatic dishwashing market with claims of
“spotless dishes” to the four percent of households with dishwashers.
The fast-moving world of household innovations was just in its beginning
stages, and Cascade stayed at the forefront for the next 50 years by
developing a range of automatic dishwashing products perfect for a
variety of families, needs, and lifestyles. Today, with decades of
experience and dishwashers in more than 60-percent of households,
Cascade continues to grow, striving for immaculate dishes every time
with its brilliant automatic dishwashing powders, gels, pacs, and
additives.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

About Product of the Year

Product of the Year is the world’s largest consumer-voted award for
product innovation. Established 30 years ago, POY currently operates in
37 countries with the same purpose: Guide consumers to the best products
in their market and reward manufacturers for quality and innovation.
Product of the Year winners are backed by the votes of 40,000 consumers
in a national representative study conducted by research partner Kantar
TNS, a global leader in consumer insights. The award is a powerful
merchandising program for marketers proven to increase product sales,
distribution and awareness. Winning products are announced in February
each year and receive the right to use the Product of the Year logo in
marketing communications for two years. For more information, visit productoftheyearusa.com.

About Kantar TNS

Kantar TNS is one of the world’s largest research agencies with experts
in over 90 countries. With expertise in innovation, brand and
communication, shopper activation and customer relationships we help our
clients identify, optimize and activate the moments that matter to drive
growth for their business. We are part of Kantar, one of the world’s
leading data, insight and consultancy companies. Find out more at www.tnsglobal.com.

Contacts

Product of the Year USA
Dolinda Meeker, 212-213-0600
Sales &
Marketing Director
dolinda@poyusa.com
or
Citizen
Relations (for Cascade)
Ashley Loar, 213-996-3837
ashley.loar@citizenrelations.com