Global Location Analytics Market – Forecast to Reach $12.2 Billion by 2021 – Research and Markets

DUBLIN–(BUSINESS WIRE)–The “Global
Location Analytics Market – Forecasts, Trends and Shares (2016-2021)”

report has been added to Research and Markets’ offering.

The global location analytics market for location-based services is
expected to grow at a CAGR of 13.45% and is estimated to reach US 12.20
billion by the end of 2021 from the current estimates of USD 5.72
billion.

Location analytics is emerging as one of the major segment in the field
of market research. With more retail stores being established each day,
there is a chunk of user data that is generated every time a consumer or
customer enters the store and till he leaves after the final transaction
is done.

These data points are now being analyzed with different analytical
solutions. Location-based analytics helps in contextualizing of
location-centric data, so that meaningful insights could be derived from
the same and strategic business decisions could be made. This data could
in-turn be used to enhance the customer experience as well as gain a
competitive edge over other market players. By leveraging smartphones
with wi-fi networks, location analytics vendors have made it possible to
get location analytics solutions up and running at a minimal cost.

The rise in all the customer-facing industries has led to the
introduction to wi-fi location analytics (LBS) system that allows the
customers to connect through on-site wi-fi, which opens a direct channel
of communication that enables the retail centers and similar others to
better understand their consumers and accordingly, deliver products as
per the customer’s needs. Understanding the customer’s needs via this
method helps maximize retail output and retail services.

Different analytics solutions are quite popular now such as the web
analytics. Location-based analytics will become the need of the hour for
designing and measuring experiences of customers. In the near future,
location analytics solutions will become a commonplace in the
marketplace.

Companies Mentioned:

  • Esri
  • Cisco
  • Galigeo
  • Pitney Bowes
  • Microsoft
  • Placecast
  • Placed
  • Mexia Interactive
  • Euclid
  • Radius Network

Key Topics Covered:

1. Introduction

2. Executive Summary

3. Market Insights

4. Technology Overview

5. Market Segmentation by Type of Deployment

6. Location Analytics Market Segmentation by End-User Industry

7. Location Analytics Market by Region

8. Vendor Market Share Analysis

9. Company Profiles of Key Vendors

10. The Challengers

11. Investment Analysis

12. Future of Location Analytics Market

For more information about this report visit https://www.researchandmarkets.com/research/g82kr7/global_location

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