AMSTERDAM–(BUSINESS WIRE)–IBC Booth #14.G10 – Streaming platform provider Roku, Inc. and
African media company Econet Media, today announced that both companies
have entered a Roku Powered license agreement for the launch of
streaming TV service Kwesé Play. Econet Media is a subsidiary of Econet
Global which owns the largest fibre backbone in Sub-Saharan Africa and
operations in 12+ countries. The Kwesé Play service and streaming player
are now available in South Africa and leverage the Roku® streaming
platform to deliver live TV services to consumers.
“By working with Econet we expand our footprint into Africa and get the
Roku streaming experience into the hands of African consumers. As part
of our Roku Powered™ license agreement, Econet will leverage our proven
streaming platform to launch an innovative TV service to its customers,”
said Andrew Ferrone, vice president pay TV at Roku.
“Roku’s track-record made them the obvious choice for us. The ability to
deliver the Kwesé Play service to televisions is an important facet of
our multiplatform content delivery service. As a result of this
partnership, we are able to offer our customers cutting-edge TV services
at a low cost with easy to use Roku players,” said Joseph Hundah, Chief
Executive Officer of Econet Media.
Through the Roku Powered program, operators can license the Roku
streaming platform to deliver live TV and on-demand services to their
customers. Anton Lokotsch, Head of Technical for Kwesé Play said, “Roku
provides operators with an end-to-end solution including powerful
low-cost hardware, regular updates to the Roku OS and a wide selection
of streaming channels.”
Operators who would like to learn more about the Roku Powered program
can visit Roku from 15-19 September at the IBC trade show in Amsterdam.
Roku’s booth is in Hall 14, Booth G10. More information can also be
found on: https://www.roku.com/roku-powered
About Roku, Inc.
Roku pioneered streaming for the TV and aspires to power every TV in the
world. As of the end of June 2017, Roku OS powered TV streaming for 15+
million monthly active accounts which streamed nearly 7 billion hours of
video and music in the first half of 2017. Roku is known for streaming
innovation and high customer engagement, offering content providers and
video advertisers the best way to reach streaming audiences. Roku
streaming players and Roku TV models are available in 10 countries
through direct retail sales and licensing arrangements with TV OEMs and
service operators. The company was founded by Anthony Wood, inventor of
the DVR. Roku is privately held and headquartered in Los Gatos, Calif.
About Econet Media
A subsidiary company of the globally networked Econet Group founded by
Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content
business driving the development of Kwesé, a fresh new television brand.
Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV
everywhere’ revolution. As such, a range of Kwesé products will be made
available on satellite and internet based platforms, including
video-on-demand and mobile options. Focused on providing premium,
affordable, exclusive viewing choices, Kwesé products will offer sports,
music, movies, series, kids, lifestyle, faith, news and other
programming. Consumers will also benefit from the infrastructural
strength of Econet Media sister companies, Liquid Telecom and Econet
Wireless. Their expertise and capacity in the areas of mobile and fixed
telephony services, broadband, internet, satellite and fibre optic
networks will be utilized to establish Kwesé products. In addition,
Econet Media have invested intensively to build its own operational
Roku is a registered trademark and Roku Powered is a trademark of Roku,
Inc. in the U.S. and in other countries.