Perfect365, Inc. Partners with Celebrity Makeup Artist Gucci Westman for Hellessy Show

Gucci Westman Uses Digital Face Chart in Perfect365 PRO to Create
Looks for NYFW

NEW YORK–(BUSINESS WIRE)–#NYFWPerfect365,
Inc.,
the company that is leading the digital beauty evolution, with
its free digital beauty platforms loved by celebrities and more than 100
million users, has partnered on the Hellessy show at New York Fashion
Week with celebrity makeup artist, Gucci Westman. Now millions of
Perfect365 users can access the makeup look Gucci Westman designed for
the Hellessy show and try it on live in the app. The partnership
signifies another step forward in the digital evolution of the beauty
industry and the transition of elite makeup artists using Perfect365
PRO
, to manage client communication and replace paper face charts.

For years, the process of developing makeup looks for models on paper
face charts has been an industry staple of professional and elite Makeup
artists. As the beauty industry evolves and the influence of technology
becomes more apparent, professional makeup artists are also employing
digital beauty as a way to streamline their process. According to a
recent study from Poshly, 32%
of makeup artists
are now using digital makeup apps to communicate
their makeup looks to their clients. In addition, elite makeup artists
like Kabuki and Gucci Westman are taking iPads armed with Perfect365 PRO
to fashion events like NYFW.

Gucci Westman is one of the world’s top celebrity makeup artists with
clients that include Drew Barrymore, Julianne Moore, Gwyneth Paltrow,
Cameron Diaz, Jennifer Lawrence and Anne Hathaway. Gucci has been a
consultant for many years for top makeup brands and has always been
sought out for her expertise to develop colors and create looks for each
season. She was Artistic Director at Lancome, Global Artistic Director
at Revlon and currently is consulting for skincare specialist brand
SKII. For NYFW S/S 2018, she designed the makeup look for womenswear
brand Hellessy. As part of this partnership, Perfect365 users can try on
the look created by Gucci Westman directly within the Explorer section
of the app.

“Developing a makeup look digitally was an enlightening process. I was
so surprised how similar what I developed digitally to the real-life
makeup application. Perfect365 PRO made developing the look much faster
because I could make adjustments quickly without reapplying to the
model’s face. Once we had a look we could all agree on digitally, I
recreated it on the model’s face,” said Gucci Westman.

“We have been thrilled to have artists like Kabuki and now Gucci Westman
using Perfect365 PRO to develop looks for their clients. The beauty
industry is evolving, and having elite artists like them on the platform
is only a further testament to this,” said Cara Harbor, Director of
Marketing for Perfect365, Inc.

About Perfect365 PRO

Perfect365 PRO is a platform specifically designed for makeup artists to
be able to communicate more efficiently with their clients, develop
looks for them prior to real-life application, and manage and organize
client profiles. Consumers are able to find makeup artists (including
brand specific artists) in their geographical area or communicate with
their existing makeup artist. Providing the client with a realistic view
of what makeup will look like on their unique face helps the MUA to set
realistic expectations for their clients. Perfect365 PRO is designed
mainly for brand counter artists and freelance/event artists, but beauty
influencers can also use Perfect365 PRO to create amazing looks.

About Perfect365

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman:
Winter’s War
, and Sony’s Pixels. Users also benefit from the
app’s “try before you buy and apply” digital makeup looks from top
brands including celebrity makeup artist Susan Thompson’s eponymous
label, Michelle Phan’s beauty box ipsy, Chella and the fast growing
indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad)
and Android
(phone and tablet) devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
Leesa
Raab
l.raab@bellapr.com
Lauren
Verini
l.verini@bellapr.com