E Ink Partners with Ueberall International and the San Diego International Airport to Introduce DAZZLE, the World’s Largest Media Façade Made of e-Paper

Public Artwork Inspired by Razzle Dazzle Camouflage Features
Thousands of Dynamic, Color-Changing Tiles Engineered and Produced by E

Ink Holdings
, “E Ink” (8069.TW), the leading innovator of electronic
ink technology, Ueberall International, a world-leading experiential
design firm, and the San Diego International Airport, today unveiled DAZZLE,
a monumental public artwork featuring the largest deployment of E Ink’s
Prism™ technology. Located at the San Diego International Airport’s new
Rental Car Center, DAZZLE is designed to enhance visitors’
experience through the installment of over 2,000 individual tiles that
display custom, dynamic animations across the exterior of the building.
The autonomous, solar-powered tiles use E Ink Prism, similar to the
technology found in e-readers, but adapted for an architectural scale.

DAZZLE transforms the 1,600-foot long façade of the new airport
Rental Car Center into an interactive landmark mural, which will be
viewed daily by hundreds of thousands of airport visitors, motorists on
the Interstate 5 Freeway and Pacific Coast Highway, and public transit
users. Ueberall International designed the site-specific artwork with
inspiration from Norman Wilkinson’s “razzle dazzle” camouflage technique
used during World War I in the waters of San Diego to alter the
perception of ships to the enemy by visually scrambling their shapes and
outlines. The artwork is truly site-specific, as it responds to the
unique, faceted geometry of the building architecture.

“Our artist approach for DAZZLE was inspired by the historic form
of ship camouflage, but our breakthrough came with the idea of applying
e-Paper technology to the façade. We knew that E Ink technology was the
perfect partner to help us achieve our design, given its flexible and
extremely durable properties,” said Nik Hafermaas, co-founder of
Ueberall International and principal project artist. “We’ve worked with
E Ink on a number of projects so we’re thrilled to reveal the largest
deployment of E Ink Prism in the world.”

The physical components of DAZZLE include e-Paper tiles, wireless
transmitters and a host computer. The e-Paper tiles are designed in a
parallelogram shape and arranged in algorithmic distances to create an
overall dynamic visual effect, even when the pixels are still. Each tile
is integrated with a solar cell for power, electronics for operation and
wireless communication to create each unique animation developed by the
artists. The animations can evoke water ripples, moving traffic, dancing
snowflakes or shifting geometries.

Unlike competing technologies, E Ink Prism does not emit light, but
reflects ambient light. E Ink Prism also showcases the following

  • Fully programmable – gives content providers and designers greater
    creative freedom.
  • Fully reflective – provides a print or paint-like appearance and a
    natural visual experience.
  • Low power consumption – requires ultra-low power only during a visual
    change with no electrical outlets required.
  • Rugged and customizable – can be sized to be compatible with most
    configurations, patterns, and materials.
  • Color – E Ink Prism is available in seven colors, providing designers
    with greater creative freedom.

“This is the first large-scale deployment of E Ink’s Prism technology
that will be accessible to the public view. It’s a testament to the
unique value Prism creates in architectural design, enabling designers
to create eco-friendly, durable and visually exciting designs that
transform buildings and structures,” said Paul Apen, Chief Strategy
Officer at E Ink. “DAZZLE is the perfect example of how E Ink’s
Prism can deliver a completely new and dynamic one-of-a-kind experience,
transforming a once static space into something dynamic and spectacular.”

For more information on Prism please contact E Ink at www.EInk.com.
For more information on Ueberall International, please visit www.ueberall.us.

For more information on DAZZLE, please visit http://sandazzle.porternovelli.com/

About E Ink Holdings

E Ink Holdings Inc. (8069.TWO), based on technology from MIT’s Media
Lab, has transformed and defined the eReader market and is redefining
the signage, architecture and design, mobile, wearable and retail
markets with its ePaper technology, enabling a new multi-billion dollar
market in less than 10 years. Its corporate philosophy aims to deliver
revolutionary products, user experiences and environmental benefits
through advanced technology development. This vision has led to its
continuous investments in the field of ePaper displays as well as
expanding the use of its technologies into a number of other markets and
applications including smart packaging and fashion. Its Electrophoretic
Display products make it the worldwide leader for ePaper. Its Fringe
Field Switching (FFS) technologies are a standard for high-end LCD
displays and have been licensed to all major liquid crystal display
makers in the world. Listed in Taiwan’s Taipei Exchange (TPEx) and the
Luxembourg market, E Ink Holdings is now the world’s largest supplier of
ePaper displays. For more information please visit www.eink.com.


Media Contacts:
Racepoint Global
Jon Diaz, 415-694-6708
Kristin Coleman, 212-528-3160 x13
Diego International Airport
Rebecca Bloomfield, 619-400-2880