Market Opportunity Study Helps a Grooming Products Manufacturer to Develop a Digital Strategy to Assess Consumer Preference

LONDON–(BUSINESS WIRE)–#Grooming–A global company in grooming products wanted to assess consumers’
preference for their new products. Infiniti helped the client identify
the relevant customer demand
and devise a digital strategy to turn
the collected information into effective sales.

The grooming industry is witnessing growth since most consumers
associate good grooming practices with personal confidence. To retain
their shares in the dynamic grooming industry, manufacturers have
started opting for market opportunity assessments to meet consumers’
needs. This will also help them to develop strong business plans and
marketing strategies.

According to Infiniti
market opportunity experts, “Market opportunity studies
help clients assess the market size and growth projections for the
market space.”

a brochure
to see how Infiniti Research’s solutions can help you

This market opportunity study provided benefits
that helped the client to:

  • Leverage the use of precise mathematical modeling to determine websites
  • Gain insights into consumers’ thinking and identify the most
    beneficial digital strategy and reach efforts
  • Optimize websites, communications, and advertising to attract more
  • Develop a digital strategy to deliver a globally aligned message

This market opportunity study offered
predictive insights on:

  • Devising an effective market strategy for their new product portfolio
  • Identifying the exact terms that consumers search for when looking for
    products in the category

a free proposal
to see how Infiniti Research’s solutions can help

View the market assessment study:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 14+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.


Infiniti Research
Anirban Choudhury
Marketing Consultant
+1 630 333 9501
UK: +44 208 123 1770