Social Media Management Software – Market Segmentation and forecast by Technavio

LONDON–(BUSINESS WIRE)–#EnterpriseApplication–The global
social media management software market
is expected to grow
at a CAGR of around 15% during the forecast period, according to
Technavio’s latest report.


In this report, Technavio
covers the market outlook and growth prospects of the global
social media management software market
for 2017-2021. The market is
segmented based on deployment model, which include on-premises and
cloud-based deployment.

Organizations adopt social media management solutions because of their
advantages such as better use of social media analytics, improved
management of dashboards, and availability of data recording facilities.
These organizations are gradually shifting their IT resources from
on-premise to cloud-based software-as-a-service (SaaS) solutions, to
minimize upfront costs and scale up their IT infrastructure. Cloud
computing solutions take shorter implementation time than on-premise
software solutions. Organizations seek IT solutions that can be swiftly
deployed and rapidly configured as per business requirements and market
demand. This is expected to increase the demand for cloud-based social
media management software.

Technavio’s ICT
research analysts categorize the global social media management software
market into the following segments by regions:

  • Americas
  • EMEA
  • APAC

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Americas: largest social media management software market

“The Americas is the largest player in the global social media
management software market due to the presence of important markets like
the US and Canada. The US is the largest market worldwide, and many of
the important players in the market, such as Sprout Social, Lithium
Technologies, and Crowdbooster, are based in the US. Canada also plays a
major role in the social media management software market in the
Americas. Some of the major vendors in Canada are Hootsuite Media and
SocialOomph,”
says Amit Sharma, a lead analyst at Technavio for
research on enterprise
application
.

Qebot is an Internet marketing service provider based in the US. The
company uses social media management software developed by Sendible. It
uses the white label social media management dashboard by Sendible,
which is customizable and easy to use. Clients of Qebot were highly
benefitted by the adoption of the social media management software as
they were able to plan their social strategies much faster and monitor
their social feeds better.

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Social media management software market in Europe

“Many companies in EMEA use social media management tools. For
instance, Idunn is a digital marketing agency based in Romania. It uses
social media management software developed by Sendible to manage
multiple clients and users through a single dashboard with scheduling
functionality with the help of social media software. Sendible’s social
media management software sends notifications to Idunn whenever changes
happen to the application programming interface of a given social
network,”
adds Amit.

In EMEA, the UK was the largest user of social media management
software. The growing penetration of smartphones and the rising use of
social media management software as smartphone applications is a major
reason for the growth of the market.

Social media management software market in APAC

China, Japan, Australia, South Korea, Malaysia, and India were some of
the major players in the region’s social media management software
market and are expected to drive the growth of the market in APAC over
the next five years.

The growth of domestic brands is one of the key reasons for the increase
in the use of social media management software in China in the last few
years. KAWO Technologies is a social media management software provider
for Chinese social media platforms and is based in Shanghai, China. The
company operates under the Mailman Group. The software solutions
developed by KAWO Technologies are used by several companies to manage
their social media accounts in Weibo and WeChat.

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