Advanced Baby Monitor Market – Forecasts and Opportunity Assessment by Technavio

LONDON–(BUSINESS WIRE)–#BabyProducts–According to the latest market study released by Technavio,
the global
advanced baby monitor market
is expected to grow at a CAGR of almost
11% during the forecast period.

This research report titled ‘Global
Advanced Baby Monitor Market 2017-2021
’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes up to date analysis and
forecasts for various market segments and all geographical regions.

Advanced baby monitors gained prominence following their use at
hospitals, primarily for monitoring premature babies that were prone to
respiratory problems. Parents purchase these devices for home-use to
ensure the safety of such babies. However, the adoption of advanced baby
monitors is also gaining traction for full-term babies. The key reason
for this is the parental concern associated with the health and safety
of newborn babies, although many pediatricians consider such monitoring

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Technavio’s consumer
and retail
research analysts categorize the global advanced
baby monitor market into the following segments by product. They are:

  • Under-the-mattress format
  • Diaper attachment format
  • Smart wearable format
  • Other formats

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The top three revenue-generating product segments of the global advanced
baby monitor market are discussed below:

Under-the-mattress format

The basic under-the-mattress advanced baby monitor has a sensor that is
placed under the mattress of the crib. These baby monitor sensors are
highly sensitive and are operational irrespective of the thickness of
the mattress. However, the sensitivity of under-the-mattress sensor pads
varies among players. Hence, consumers need to verify the suitability of
such monitors with the mattress type.

According to Poonam Saini, a lead toys
and baby products
research analyst from Technavio, “A few
instances of strangulation caused by pulling the cord of the sensor pad
by the baby in the crib have been reported. Vendors have introduced both
wireless under-the-mattress monitors and products with rigid cords that
can be attached to the floor of other surfaces to address this issue.”

Diaper attachment format

Advanced baby monitors that can be attached to the diapers of the
infants are popular for their portability as they are small and easy to
carry. These devices offer consumers good value due to their low cost
along with their high cost to benefits ratio compared with the other
three product formats. Consumer confidence in diaper attachment baby
monitor format is also substantially high. This is because the chances
of false alarms are low once the device is securely clipped onto the

“Many consumers consider diaper attachment baby monitor format to be
better than under-the-mattress format, in which the baby rolling off the
sensor pad can set off a false alarm. However, some consumers believe
that the proximity of the monitor to the abdomen of the infants might
pose health risks. Snuza International offers a diaper attachment baby
monitor, which tracks the activities and movements of infants during
their sleep,”
adds Poonam.

Smart wearable format

Smart wearable advanced baby movement monitors offer product
differentiation through personalization and break away from conventional
designs using advanced technology. The appeal of these products lies in
their innovation, which attracts early adopters in the market.

Smart wearable baby monitors are premium-priced devices. This is because
they are non-commoditized and only attract consumers who are not
price-sensitive and appreciate innovation and advanced features. An
increasing number of vendors are expected to enter this market segment
due to the huge potential for R&D innovations in product design and

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Angelcare
  • Hisense
  • Mayborn Group
  • Snuza International

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