Yapta Announces Best Match™ Capability as Part of Automated Hotel Rebooking Initiative

Yapta Aims to Automatically Re-book Hotel Rooms Directly in the GDS,
Maximizing Savings for Corporate Customers

the leading provider of airfare and hotel price tracking services, today
initiated its plans for a phased roll-out of the first and only
automated hotel re-booking service that utilizes proprietary technology
to re-book “savings eligible” hotel reservations directly within the
GDS, without the need of an agent to assist. Utilizing Yapta’s
innovative Best Match functionality, corporate travel managers
can simply “green-light” specific hotel reservations for unassisted

Yapta’s proprietary Best Match functionality allows for precision in
determining which opportunities a travel manager wants automatically
re-booked. As part of the configuration of Best Match settings, travel
managers can select from a set of key hotel criteria to determine the
Best Match for their company – including properties with the exact same
rate code, same bed type, same room type (i.e. view, superior, suite),
same or better cancelation policy, and same or better amenities. Travel
managers can also target properties with negotiated rates only, and with
commissionable rates.

“Identification of savings is only the first step – it’s the conversion
of those identified savings into realized savings that is meaningful to
a corporation’s bottom line,” said Valerie Layman, Chief Product &
Services Officer for Yapta. “Capitalizing on savings opportunities
requires a hotel rebooking technology that is truly automated
end-to-end. Our Best Match capability is an important first step towards
full automation and it signals to corporate travel managers our
commitment to zero traveler impact and improving agent operational

In the initial roll-out phase, Yapta will streamline the agent-led
rebooking process by programming functions that can execute at the same
high level of precision and accuracy, with an eye towards launching a
fully automated rebooking solution. The development of Best Match
functionality furthers Yapta’s ability to optimize company savings
without causing disruption to the traveler.

The majority of Yapta’s customers presently using RoomIQ, Yapta’s hotel
price tracking and analytics solution, are expected to be using the Best
Match functionality by the end of July. Yapta is the pioneer of
automated technology for price assurance, having launched its auto
re-ticketing capability to over 5,000 companies using FareIQ, Yapta’s
airfare price tracking technology.

“Yapta is 100 percent committed to maximizing savings for its clients,
and our pursuit of automated hotel rebooking is just another example of
how we’re delivering on that mission,” said James Filsinger, President
and CEO of Yapta. “Together with airfare auto-reticketing, we’re the
only technology company able to provide leading companies with total
trip automation and the unprecedented opportunity to save, all while
bringing efficiencies to our TMC partners.”

As the only company that provides total trip price assurance, Yapta has
delivered more than $80 million in airfare and hotel savings to
companies around the world. On average, companies see a combined savings
of $369 per trip by tracking both airfare and hotel prices together with

For more information about Yapta’s airfare and hotel price tracking
technology, please visit www.yapta.com.

About Yapta
Prices drop. We alert. You save. Yapta’s award-winning
corporate travel solutions, FareIQ and RoomIQ, enable companies to
extend their T&E budgets, boost traveler compliance and attain essential
program-specific data. Constantly tracking booked airfares and hotel
rooms, Yapta sends instant alerts when prices drop. Launched in 2007, we
pioneered the category of travel price assurance, and have delivered
more than $650 million in savings alerts to businesses and consumers.
Yapta guarantees bottom-line savings. www.yapta.com


Tailwind PR
Jeff Pecor, 802-497-1932