Kollective: Four out of Five US Employees Receive Corporate News from Internal Gossip

International workplace communications study highlights growing
disconnect between US businesses and their staff

BEND, Oregon–(BUSINESS WIRE)–Four out of five US workers (79%) are more likely to find out important
company information from their colleagues than they are from official
communication channels. That’s according to the new Generation
Now report
from Kollective, a leading provider of software-defined
enterprise content delivery network solutions.

The Kollective study, carried out with more than 2,000 UK and US office
workers, highlights that American employees feel drastically out of the
loop when it comes to understanding what is going on inside their own
organizations. Yet for many employees, even hearing news from colleagues
can be seen as a luxury, with 46% of US employees reporting that their
main source of company news is unofficial, external sources such as the
media .

Faced with this disconnect, nearly half of US employees (45%) say that
they are not satisfied with the communication from their senior
management team.

Today’s office workers are demanding a far more direct approach to
workplace communication, with 62 percent wanting to receive updates from
their CEO face-to-face — either in person or via some form of live video
broadcast. As it stands, however, many businesses simply aren’t making
the time to communicate with employees in a direct way.

Commenting on these findings, Todd Johnson, President of Kollective,
said: “Businesses in America are faced with a serious disconnect between
how senior management currently disseminates information and the
communications approach that employees have grown accustomed to within
their personal lives. Today’s employees are demanding a more open, more
personal, and ultimately more direct, line of communication between
themselves and their senior management teams.

“With 3.7 million US workers now working from home at least half of the
time, Kollective’s report suggests that this communication breakdown is
only set to get worse unless businesses change their approach. The
introduction of new communication technologies offer the opportunity for
organizations to bridge the gap between the workforce and senior
management, using enterprise-wide webcasts and livestreamed updates to
create stronger connections. While many businesses are still struggling
to support and deliver video on a large scale, easy-to-deploy
software-based solutions are already helping to overcome this issue,
ultimately ensuring that CEOs and business leaders can close the
communications gap.”

To find out more about how today’s employees are expecting to
communicate, or how the use of an Enterprise Content Delivery Network
can support this effort, download the Kollective Generation Now report: http://go.kollective.com/generation-now-future-employee-engagement-age-now.html.


About Kollective

The largest, most successful, global companies trust Kollective
technology to power their Enterprise Live and On-Demand video delivery,
serving millions of users worldwide. From its software-defined
enterprise content delivery network (SD ECDN) to edge-related IT tools
like Network Readiness Testing, Software Delivery and Network Analytics,
Kollective drives a powerful ROI and makes the flexibility of
software-defined networking a reality.


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