Twitch Announces New Way for Viewers to Support the Broader Creator Community

New Affiliate Program to enable monetization for tens of thousands of
non-partnered channels

SAN FRANCISCO–(BUSINESS WIRE)–Social video platform Twitch
today affirmed its continued commitment to being the best place for
content creators by introducing its new Affiliate Program. The Affiliate
Program invites non-partnered qualifying creators to earn revenue
through on-platform tools previously only available to Twitch partnered
creators. The Affiliate Program will soon launch worldwide.

“Twitch is built upon looking to our content creators with both large
and small communities to learn how we can best serve their needs,” said
Ethan Evans, SVP of Commerce and Developer Success, Twitch. “With our
upcoming Affiliate Program, we will be able to open up a means of
support from the community to a whole new class of creators numbering in
the tens of thousands.”

At launch this month, Twitch will invite creators to join the program
who fit the criteria, based on time spent streaming, viewership, and
followers. The first monetization tool available to Affiliates is Cheering
with Bits
, to be followed by additional tools in the coming months.

Cheering is a fun, interactive way for viewers to support creators and
celebrate the moments they love with the community by using animated
emotes called Bits directly in chat. The program has seen success in its
current phase with over 1 billion Bits used to Cheer since launch.

Twitch will further develop both its Affiliate and Partner programs to
better support creators at all stages of their development. Affiliates
will eventually have access to revenue programs such as Subscriptions,
Game Commerce, and Advertising. Whereas with Partners, specific features
are under development that are designed for nurturing the larger
communities they manage. Partners will also get a new Verified Chat
Badge on the same day the Affiliate Program launches.

About Twitch

is the world’s leading social video platform and community for gamers.
Each day, millions of community members gather to watch, talk, and chat
about shared interests. Twitch’s video platform is the backbone of both
live and on-demand distribution for all types of content, including the
entire video game ecosystem, the creative arts, vlogging (IRL), and
more. Twitch also runs TwitchCon,
an annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press
, Twitter
(#Twitch), and Blog.


PR Director