Perficient Digital Receives Internet Advertising Competition Awards for Carhartt, The Henry Ford Websites

(NASDAQ: PRFT) (“Perficient”), the leading digital
transformation consulting firm serving Global 2000® and other large
enterprise customers throughout North America, today announced that its
digital agency, Perficient
, has won two Internet
Advertising Competition
(IAC) awards from the Web Marketing
Association (WMA) for innovative digital experiences on behalf of
Carhartt, the workwear clothing company, and The Henry Ford history

Perficient Digital was honored in the Best
Fashion or Beauty Website
category for designing and developing the Carhartt’s
Fall 2016 Lookbook
microsite. The experience employs full-screen
video, product and lifestyle galleries, macro-detail photography,
animated GIFs, and insider quotes to showcase to fashion reporters and
other media representatives Carhartt’s seasonal products and tell the
story of innovation behind each product.

The agency also won in the Best
Non-Profit Website
category for its work on,
the digital presence for The Henry Ford, a large indoor-outdoor museum
history complex in suburban Detroit. The website features more than
54,000 pages of rich visual design in a customer experience that is
responsive across several channels and devices. Robust search tools help
simplify discovery of The Henry Ford’s 56,000 digital artifacts, while
narratives and videos help tell the story behind the artifacts,
inventors, and inventions.

Perficient Digital’s efforts resulted in a 24 percent increase in online
revenue for The Henry Ford, a 19 percent increase in conversion rates,
and an 11 percent increase in online visits.

“We are extremely proud of the recognition from the Web Marketing
Association, and we deeply appreciate the continued high regard from the
web development community represented by these awards,” said Jay Gaines,
agency general manager. “Perficient Digital’s success is rooted in its
ability to couple brilliant creative with the deep, broad technical
expertise required for implementation. The IAC Awards are further proof
of our agency’s ability to deliver beautiful and effective customer
experiences for our clients.”

The IAC Awards highlight outstanding achievement in online advertising
across 96 industries and nine formats including newsletters, email,
video, mobile promotions, and social media. IAC judges, comprised of
professionals in the advertising and Internet worlds, selected winners
based on a submission’s creativity, innovation, impact, design,
copywriting, and use of the medium.

The WMA consists of internet marketing, online advertising, public
relations, and top website design professionals who share an interest in
improving the quality of online advertising, internet marketing, and
website promotion.

In addition to the IAC Awards, the Carhartt microsite built by
Perficient Digital received a 2016 Online Media and Advertising Award,
and The Henry Ford site was honored with a 2016 WebAward and a 2017
Mid-Michigan Creative Alliance ADDY Award.

Perficient Digital comprises nearly 200 digital and brand strategists,
designers, marketers, data analysts, and developers who blend the
strategic imagination of a digital agency with the deep technical acumen
of Perficient’s established consultancy to deliver
exceptional customer experiences

About Perficient
Perficient is the leading digital
transformation consulting firm serving Global 2000® and enterprise
customers throughout North America. With unparalleled information
technology, management consulting, and creative capabilities, Perficient
and its Perficient
agency deliver vision, execution, and value with outstanding
digital experience, business optimization, and industry solutions. Our
work enables clients to improve productivity and competitiveness; grow
and strengthen relationships with customers, suppliers, and partners;
and reduce costs. Perficient’s professionals serve clients from a
network of offices across North America and offshore locations in India
and China. Traded on the Nasdaq Global Select Market, Perficient is a
member of the Russell 2000 index and the S&P SmallCap 600 index.
Perficient is an award-winning Platinum Level IBM business partner, a
Microsoft National Service Provider and Gold Certified Partner, an
Oracle Platinum Partner, an Adobe Premier Partner, and a Platinum
Salesforce Consulting Partner. For more information, visit

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Perficient, Inc.
David Sheets, 314-529-3577