Mobile Augmented Reality Market to Reach 1.9 Billion Unique Monthly Active Users by 2022, According to Tractica

Mobile AR Capabilities Will Be Increasingly Embedded as Consumer and
Enterprise Use Cases Continue to Expand

BOULDER, Colo.–(BUSINESS WIRE)–#augmentedreality–Between 2008 and 2015, augmented reality (AR) was a technology gimmick
looking for a market. Innovators struggled with technical limitations,
hype for smart glasses, and weak use cases. Starting in mid-2015, the
market began a period of recalibration. For mobile AR, the most
significant developments since 2015 have been solid thinking about how
to leverage AR to produce meaningful end user benefits, the advancement
of computer vision, and the integration of artificial intelligence (AI).

According to a new report from Tractica,
the expanding use cases for mobile AR will lead to growth from 342.8
million unique monthly active users (MAUs) globally in 2016 to nearly
1.9 billion MAUs by 2022. During this period, the market intelligence
firm forecasts that worldwide mobile AR revenue will rise from $749.0
million to $18.5 billion annually.

“While it was once imagined that mobile AR, using smartphones and
tablets, would be the strict purview of consumer use cases, the slow
development of smart glasses married with the practicality and the
ubiquity of mobile devices has opened legitimate, sustainable markets
for enterprise use cases as well,” says principal analyst Mark Beccue.

Beccue adds that, as the market continues to develop through the course
of 2017, AR will start to become an increasingly embedded mobile
capability through software development kits (SDKs) and other
platformization strategies, and AR will live within social media
platforms, e-commerce apps, maps, and business applications. “Mobile AR
will power one of the next great user interface applications – visual
search – and will, therefore, play a central role in determining the
future success of internet giants.”

Tractica’s report, “Mobile
Augmented Reality”
, provides global market forecasts from 2014 to
2022 for active users, embedded capability/downloads, and revenue for
mobile AR. This data is segmented by five major world regions, six
consumer use cases (social media, gaming and entertainment, e-commerce,
mapping/indoor navigation, visual search, and toys) and four enterprise
use cases (education, plant maintenance, field service, and B2B sales
tools). The report also includes in-depth profiles of 30 key industry
participants. An Executive Summary of the report is available for free
download on the firm’s website.

About Tractica

Tractica is a market intelligence firm that focuses on human interaction
with technology. Tractica’s global market research and consulting
services combine qualitative and quantitative research methodologies to
provide a comprehensive view of the emerging market opportunities
surrounding Artificial Intelligence, Robotics, User Interface
Technologies, Wearable Devices, and Digital Health. For more
information, visit
or call +1.303.248.3000.


Clint Wheelock, +1-303-248-3000