Lincoln Financial Group Launches New Video Series Showcasing the Value of Life Insurance and Long-Term Care Funding Options

Videos Highlight Important Considerations when Making These Financial
Decisions; Videos Available for Both Advisors and their Clients

RADNOR, Pa.–(BUSINESS WIRE)–Lincoln Financial Group (NYSE: LNC) launched a video series to help
educate advisors and their clients on the value of life insurance,
including hybrid policies that can help with long-term care expenses.
Designed to showcase the benefits of coverage, the video series explores
various topics ranging from “Why Life?” to “Now is the Time.”


“The video series was designed to get back to the basics of life
insurance, focusing on why these products are so important and the value
of the protection they provide,” said James Christie, assistant vice
president, Competitive Services for Lincoln Financial Distributors, who
hosted the videos. “We wanted to remind advisors and their clients that
life insurance is purchased out of love–because you want to protect your
future and the future of your loved ones.”

“Why Life?” and “Now is the Time” are the first videos to
launch across social media channels. Versions of the videos will be
available for both advisors and their clients. The advisor version of
“Why Life?”
guides advisors on how to initiate life insurance
conversations with their clients, while the client version discusses why
a client should consider purchasing a life insurance policy. Together,
the two videos were designed to encourage a constructive initial
conversation between an advisor and their client.

“The videos will go more in depth as the series progresses,” said
Christie. “Our goal is to provide advisors with educational resources to
help start the conversation with their clients through information they
may not have found elsewhere.”

Also included in the series, “Why LTC?” and “Timing Is
Everything”
will discuss the importance of planning for funding
potential long-term care expenses, and the affects that timing has on
important financial decisions.

To access the video series, please visit lfg.com/lifeinsurance.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower
people to take charge of their financial lives with confidence and
optimism. Today, more than 17 million customers trust our retirement,
insurance and wealth protection expertise to help address their
lifestyle, savings and income goals, as well as to guard against
long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln
Financial Group is the marketing name for Lincoln National Corporation
(NYSE:LNC) and its affiliates. The company had $229 billion in assets
under management as of December 31, 2016. Learn more at: www.LincolnFinancial.com.
Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email
alerts, please visit our Newsroom at http://newsroom.lfg.com.

LCN-1764950-041917

Contacts

Lincoln Financial Group
Kelly Simmonds,
484-583-1425
Kelly.simmonds@lfg.com
or
Stephanie
Jacobson,
484-583-2499
Stephanie.jacobson@lfd.com