Adobe and Microsoft Announce Availability of Joint Offerings to Transform Customer Experiences

Companies Help Brands Integrate Data Across Sales, Marketing and

, and building on their partnership
announcement from last September, Adobe (Nasdaq:ADBE) and Microsoft
(Nasdaq:MSFT) will announce availability of their first set of
joint solutions designed to help enterprises transform their customer
experiences [watch the keynote live
]. Available today, these
solutions will transform cross-channel experiences and campaign
orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics
365 and Power BI. In addition, the companies will announce they are
collaborating on an industry standard to define and unify the language
for marketing, sales and services data needed to deliver digital
experiences consistently at scale.

“Today’s customers have high standards when it comes to brand
interactions. Enterprise companies must deliver exceptional experiences
at scale or risk losing customers to competitors,” said Abhay Parasnis,
executive vice president and CTO, Adobe. “Bringing together Adobe’s and
Microsoft’s sales, marketing and customer intelligence solutions enables
brands to better understand and engage with their customers across all
touch points.”

“We believe the combined power of our technologies will allow enterprise
businesses to harness their data in new ways, unlocking critical
business insights and actionable intelligence,” said Scott Guthrie,
executive vice president, Microsoft. “Together, we are delivering
compelling and personalized experiences that will drive brand loyalty
and growth.”

Turning Data Integration into Actionable Insights

Through new integrations announced today, businesses will now be better
able to align sales and marketing, and create compelling, personalized
and consistent experiences for their customers.

The companies today will unveil the following:

  • The integration of Adobe Campaign and Microsoft
    Dynamics 365
    enables enterprises to compile customer insights
    across various channels, creating a single view of the customer that
    can be used to personalize experiences across marketing touchpoints.
  • Adobe Analytics plus Microsoft
    Power BI
    offers increased insights across the enterprise. Brands
    are able to pull behavioral data into Power BI to visualize the impact
    of campaigns across segments, understand which customer touchpoints
    are most effective, and turn these insights into actionable,
    successful outcomes in real-time.
  • Adobe Experience Manager Sites Managed Service is now available on Microsoft
    , letting companies deliver personalized web experiences
    faster and more efficiently no matter where their customers are.
    Brands can manage their web content across any screen within Adobe
    Experience Manager with lower management and resource costs.

Collaboration on an Industry Standard Data Model

Building on both companies’ strong track record in data science and
machine learning, Adobe and Microsoft are collaborating on a semantic
data model for understanding and driving real-time customer engagement.
This model will standardize how data is structured and vastly expedite
the process of gaining insights from massive amounts of data.

This new approach is being designed in conjunction with other industry
leaders. AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk,
[24]7 and MasterCard are participating with Adobe and Microsoft in the
development of this new data model and are committed to building
applications based on the common language.

By providing end-to-end integration at the platform level, customers can
more easily customize their apps, capture behavioral data within web and
mobile apps, and glean insights from across Adobe and Microsoft services
as well as any platforms that support the data model. Both companies are
expected to provide an update on the progress at Microsoft Build 2017 on
May 10-12.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and
productivity company for the mobile-first, cloud-first world, and its
mission is to empower every person and every organization on the planet
to achieve more.

About Adobe

Adobe is changing the world through digital experiences. For more
information, visit

© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.


Stefan Offermann, 408-536-4023
Communications for Microsoft
Microsoft Media Relations, 425-638-7777