Softchoice Announces Vince De Palma as New President and CEO

a leading North American provider of IT solutions and managed services,
announced today the appointment of Vince De Palma as President and Chief
Executive Officer. Mr. De Palma comes to Softchoice with more than 30
years of executive experience, having most recently served as the
President and CEO of Shred-it – a multinational shredding and document
destruction services provider – for seven years.

“I am excited for the opportunity to lead and work with a team that is
developing every year in their expertise and ability to deliver
transformational technology solutions and services for their customers,”
said De Palma. “There’s no greater feeling than joining a company that
aligns with your values. I am looking forward to leveraging my
experience to take Softchoice to new heights.”

As President and CEO of Shred-it, Mr. De Palma grew the company to
become a globally-recognized information security brand, with 200
service centers in 18 countries worldwide and servicing over 400,000
global, national and local businesses and organizations. He also brings
experience in the technology industry, having served as President of
Pitney Bowes Management Services (an ecommerce solutions and services
business) and President, Benefit Services for ADP (a provider of
SaaS-based HR and payroll solutions). Prior to Pitney Bowes and ADP, Mr.
De Palma held executive leadership roles at Petroleum Heat & Power
Company in New York, and McKinsey & Company.

Softchoice’s outgoing President and CEO, David MacDonald, is retiring
and stepping down from the role after 16 years of leadership, guiding
the company in its transformation from software direct marketer to one
of North America’s largest IT solutions and managed services providers.
He will continue to serve on the Softchoice Board of Directors, and will
work closely with Mr. De Palma in an advisory role through April 2017.

“We are thrilled to have a person of Vince’s caliber take the leadership
reins at Softchoice. His experience in driving world-class customer
experiences will be a perfect fit for Softchoice’s strategy and
culture,” said Michael Mazan, Chair, Softchoice Board of Directors. “I
also want to express our gratitude to Dave MacDonald for his
contribution to the success of Softchoice over the last 16 years. His
leadership and passion drove substantial growth in Softchoice’s business
while building its award-winning culture. I wish him all the best in his
retirement, and I look forward to his continued stewardship of
Softchoice as a member of the Board.”

About Softchoice
As a leading North American provider of IT
solutions and managed services, Softchoice
combines the efficiency and reliability of a national IT supplier with
the personal touch and technical expertise of a local solutions
provider. Softchoice’s holistic approach to the technology includes
solution design, implementation, asset management and cloud services, as
well as access to one of the most comprehensive and cost-effective
technology distribution networks in North America. With over 1,500
employees, Softchoice manages the technology needs of thousands of
corporate and public sector organizations across the United States and


Joel Hoidas, 416-588-9002 ext. 222590
Manager of
Joel.Hoidas [at] Softchoice [dot] com