SweetIQ’s Updated Listing Network Leverages Open API Directories to
Keep Clients in Control
the leading local marketing technology solutions provider, today
announced the release of its next generation listings network, The Smart
Network, which has the capability to list businesses in over 80 search
and discovery sites, emphasizing smart, perfect data on channels that
matter, over the traditional “bigger is better” approach to
“Sites that consumers use to find products and services nearby like
Yelp or Facebook are highly active ecosystems. Their value lies in the
crowdsourced information users provide in real time,” says Brad Wing, VP
Platform and Partnerships of SweetIQ.“ [The SweetIQ Network] has been
built with this knowledge at its core and as a result, creates listings
that are active, living pages which are verified directly on each site.
The data can be updated in real time and is never frozen or held
The traditional approach of pushing listings to the same set of
directories as everyone else is an outdated approach that has shown to
be ineffective. When all businesses are listed on the same directories,
with no true content differentiation, no one wins. This approach relies
on location information being syndicated to a predefined number of
directories without organic claiming, and often results in frozen data,
a stagnant listings process, and no sustained local marketing
The Smart Network takes a different approach:
- By leveraging direct APIs and deep partnerships like Yelp,
SweetIQ gives clients full control of their listings, keeping them
dynamic, accurate, and constantly up-to-date.
- Access to advanced conversion insights from Yelp, Google, Facebook,
Bing, Foursquare, as well as a myriad of offline data sources help
businesses tie searches to in-store sales.
- Quarterly reviews of directory performance further protect businesses
from the transient nature of the local search and discovery ecosystem,
automatically replacing less performant directories with newer and
more relevant ones.
- Combined with SweetIQ’s advanced data analytics platform and
online-to-offline attribution engine, basic listings are elevated to
the next level, changing from a path of “being found online” to
“driving incentivized consumers to stores”.
SweetIQ is changing the way listing networks should be leveraged to meet
new market expectations, put the power and control back in the hands of
those being listed, and drive real, relevant, and sustained performance.
Combined with more advanced local campaigns, it creates the right set of
conditions for the execution of a local marketing strategy that drive
incentivized consumers to stores, and ultimately, more sales.
At the forefront of local marketing
technology, SweetIQ powers hundreds of Fortune 500 brands and marketing
agencies across North America. The company helps digital marketing teams
understand the performance of their physical stores online, providing
the tools they need to generate and execute local marketing campaigns
and measure their offline, in-store impact. Recently named one of
Canada’s most innovative companies by the Canadian Innovation Exchange
(CIX), SweetIQ was founded in 2010 and is headquartered in Montreal
Canada, with additional offices in Southern California and Chicago. Find
out more at sweetiq.com
Carla Bragagnolo, 1-514-461-3527 x 818