Kraft Hockeyville™ USA Announces Top Four Finalists; Public Voting to Begin March 30

Grand Prize Winner to Be Awarded Opportunity to Host an NHL®
Pre-Season Game and $150,000 in Rink Upgrades

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–In partnership with the National Hockey League Players’ Association
(NHLPA) and the National Hockey League (NHL), Kraft Heinz is proud to
announce the top four finalist communities competing for the coveted
title of Kraft Hockeyville™ USA 2019.

Each of the four finalists will receive funds for rink upgrades from
Kraft Heinz, with the grand prize winner awarded the opportunity to host
an NHL Pre-Season Game and receive $150,000 in rink upgrades.
The runner-up will receive $30,000 in rink upgrades, and each
second-place rink will receive $10,000 in rink upgrades. Additionally,
each of the four finalists will receive $10,000 worth of new hockey
equipment from the NHLPA Goals & Dreams program.

The four communities advancing to the public voting round are:

  • Calumet Colosseum in Calumet, Mich.
  • Wexford County Civic Center in Cadillac, Mich.
  • Eagle River Sports Arena in Eagle River, Wis.
  • Bernicks Arena in Sartell, Minn.

“We were blown away by the compelling, heartfelt stories we received
this year from America’s hockey communities,” said Magen Hanrahan, vice
president of media and marketing services at Kraft Heinz. “The top four
finalists have already won over our judges, and we’re excited to watch
them inspire communities across the country during the voting round.”

This year’s voting schedule is as follows:

  • Round 1 (March 24 – March 30) – Each of the four final rinks will
    rally their communities and supporters nationwide to prepare for the
    live voting period.
  • Round 2 (March 30 at 7:00 a.m. EDT – March 31 at 11:00 a.m. EDT) – For
    28 hours, fans across the country can cast an unlimited amount of
    votes for their favorite rink at www.KraftHockeyville.com.
    The community with the most cumulative votes, subject to final Sponsor
    determination, will win the title of Kraft Hockeyville™ USA
    2019.
  • Round 3 (March 31) – The winner of Kraft Hockeyville™ USA 2019
    will be announced live during an intermission of an NHL®
    game on NBCSN and be awarded the grand prize opportunity to host an NHL®
    Pre-Season Game and receive $150,000 in rink upgrades from Kraft
    Heinz. The first prize (runner-up) rink will receive $30,000 toward
    rink upgrades, and each second-place rink will receive $10,000.

New in 2019, one lucky voter will win a trip for two to a Stanley Cup®
Final game with round-trip air transportation, two nights’
accommodations, two tickets to the game and $1,500 spending money. Each
vote cast for any of the four finalists equals one entry into the
sweepstakes for up to 40 entries.1

For complete contest rules, voting information, and program details,
visit www.KraftHockeyville.com.
Kraft
 Hockeyville™ USA 2019 can also be found on Facebook
(KraftHockeyvilleUSA), Twitter
(@HockeyvilleUSA), and Instagram
(KraftHockeyvilleUSA). Fans can join the conversation using
#HockeyvilleUSA.

NHLPA, National Hockey League Players’ Association and the NHLPA logo
are trademarks of the NHLPA and are used under license. © 2019. All
rights reserved.

NHL and the NHL Shield are registered trademarks of the National
Hockey League, and HOCKEYVILLE is a trademark of the National Hockey
League. All NHL logos and marks (including HOCKEYVILLE) and NHL team
logos and marks are the property of the NHL and the respective NHL teams
and may not be reproduced without the prior written consent of NHL
Enterprises, L.P. © NHL 2019. All rights reserved.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World
. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 31
Member Clubs and proudly welcomes its 32nd franchise, based in Seattle,
for the 2021-22 season. Each team roster reflects the League’s
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy in
professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 670 million fans in-arena and through its partners
on national television and radio; more than 151 million followers –
league, team and player accounts combined – across Facebook, Twitter,
Instagram, Snapchat and YouTube; and more than 100 million fans online
at NHL.com. The League broadcasts games in more than 160 countries and
territories through its rightsholders including NBC/NBCSN and the NHL
Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic
Region and CCTV and Tencent in China. The NHL reaches fans worldwide
with games available online in every country including via its live and
on-demand streaming service NHL.TV™. Fans are engaged across the
League’s digital assets on mobile devices via the free NHL® App; across
nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com,
available in eight languages and featuring unprecedented access to
player and team statistics as well as every regular-season and playoff
game box score dating back to the League’s inception, powered by SAP.
The NHL is committed to building healthy and vibrant communities through
the sport of hockey by increasing youth participation and engagement;
fostering positive family experiences; promoting inclusion, positive
culture and leadership; and supporting sustainable community impact.

About the National Hockey League Players’ Association

The National Hockey League Players’ Association (NHLPA), established in
1967, is a labour organization whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players
in varied disciplines such as labour relations, product licensing,
marketing, international hockey and community relations, all in
furtherance of its efforts to promote its members and the game of
hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for
the players to give something back to the game they love. Over the past
19 years, more than 80,000 deserving children in 34 countries have
benefited from the players’ donations of hockey equipment. NHLPA Goals &
Dreams has donated more than $24 million to grassroots hockey programs,
making it the largest program of its kind. For more information on the
NHLPA, please visit www.nhlpa.com.

1NO PURCHASE NECESSARY. Legal residents of the 50 United
States (D.C.), 13 or older. Ends 11:00 a.m. ET on 3/31/19. One Grand
Prize; ARV: $6,400. To enter and for Official Rules, entry requirements,
and prize descriptions visit www.krafthockeyville.com.
Void where prohibited. Sponsor: Kraft Heinz Foods Company.

Contacts

Caroline Krajewski
847-646-2567
Caroline.Krajewski@kraftheinzcompany.com

Jessica Lutchen
312-577-1777
Jessica.Lutchen@icfnext.com