Morgan Stanley Returns to THE PLAYERS Championship with the Third Year of the Eagles for Impact Challenge

NEW YORK–(BUSINESS WIRE)–Morgan Stanley (NYSE: MS) today announced the return of the Morgan
Stanley Eagles for Impact Challenge at THE PLAYERS Championship. For
every eagle made throughout the tournament, Morgan Stanley will donate
1,500 books to Book Trust, a national early literacy nonprofit that
tackles generational poverty by inspiring kids’ passion for reading. The
Firm will be tracking eagles made this week at THE PLAYERS Stadium
Course at TPC Sawgrass in Ponte Vedra Beach, Florida, with the goal of
providing 75,000 books to students across the country.

Justin Rose, Morgan Stanley Brand Ambassador and a 10-time PGA TOUR
champion, will match Morgan Stanley’s commitment to Book Trust by
donating 1,500 books for every eagle he personally makes throughout the

“Building upon the success of the 2018 challenge, where we donated over
96,000 books to students across the country, we are excited to return as
a Proud Partner of THE PLAYERS with year three of the Eagles for Impact
Challenge,” said Audrey Choi, Chief Marketing Officer and Chief
Sustainability Officer, Morgan Stanley. “At Morgan Stanley, we are
committed to giving back in the local communities where we live and work
and are excited to celebrate great play at THE PLAYERS this year by
providing children in need with the opportunity to choose, own and love
their own books.”

“I am proud to be back at THE PLAYERS with Morgan Stanley to support a
cause we both are passionate about – giving back to youth-related
charities,” said Justin Rose, PGA TOUR Professional. “Through the Morgan
Stanley Eagles for Impact Challenge, we are making a tangible difference
in young students’ lives by creating a passion for reading and learning
that they will carry with them moving forward.”

Book Trust uniquely delivers choice and ownership of books to children −
increasing literacy, inspiring a joy of reading and fostering life-long
learning. This year, Book Trust will deliver one million books to 57,000
kids in 21 states.

“We are grateful and excited to be returning for a second year as Morgan
Stanley’s Eagles for Impact charity partner at THE PLAYERS
Championship,” said Tiffany Kuehner, Book Trust’s President and CEO. “We
share Morgan Stanley’s commitment to giving back and providing all
children with the tools necessary for a bright and healthy future. It’s
partners like Morgan Stanley and Justin Rose who make our work each day
possible and who inspire others to become involved in this important

As a Proud Partner of THE PLAYERS, Morgan Stanley will provide multiple
opportunities to follow along as eagles are made, including:

  • Broadcasting the entire tournament on the Morgan Stanley Headquarters
    building signage in the heart of Times Square. The nearly 350,000
    pedestrians in Times Square on any given day will be able to watch the
    live tournament broadcast Thursday – Sunday, view a live tournament
    leaderboard and get real-time updates on the of eagles made and total
    books donated.
  • At TPC Sawgrass, fans will be able to join in on the action at the
    Morgan Stanley Eagles for Impact tent to take a swing in a Topgolf
    simulator and pose for an augmented reality photo featuring Morgan
    Stanley Brand Ambassador Justin Rose.
  • Golf fans will be able to follow along as eagles are made using
    #EagleUp and visiting

“Morgan Stanley’s Eagles for Impact Challenge at THE PLAYERS exemplifies
their continuous commitment to giving back to children in need and
promoting youth education, a key charitable pillar of this tournament,”
said Jared Rice, Executive Director of THE PLAYERS. “We are honored to
call Morgan Stanley a Proud Partner of THE PLAYERS, and we look forward
to continuing the initiative this year, which celebrates excellent play
on the course while also having a positive impact off the course on
students’ education and future learning.”

Morgan Stanley employees around the country will also be doing their
part in support of Book Trust, by volunteering at Book Trust events,
providing children with the opportunity to choose and take home books
supplying the basic foundation for a bright future. Prior to THE
PLAYERS, Morgan Stanley employees held a Feed the Read celebration with
first graders at Mayport Elementary in Jacksonville, Floriday, handing
out books and reading with students.

THE PLAYERS will air Thursday and Friday on the Golf Channel from 1
p.m.-7 p.m. and Saturday and Sunday on NBC: 2 p.m.-7 p.m. on Saturday
and 1 p.m.-6 p.m. on Sunday.

to learn more and follow along on social using #EagleUp and #THEPLAYERS.
For more information about THE PLAYERS, visit

Morgan Stanley is a leading global financial services firm providing
investment banking, securities, wealth management and investment
management services. With offices in more than 41 countries, the Firm’s
employees serve clients worldwide including corporations, governments,
institutions and individuals. For more information about Morgan Stanley,
please visit


Mary Claire Delaney, 212. 761.2427

Katherine Stueber, 212.761-1349