Nike Deepens Its Commitment to the Next Generation of Female Athletes, Kicking Off with the Upcoming Summer of Football

Unveils 14 National Team Collections in Paris, announces new
partnership with UEFA Women’s Football and highlights grassroots
commitments

PARIS–(BUSINESS WIRE)–Today, more than 28 of the world’s top female footballers joined Nike
(NYSE:NKE) in Paris to unveil 14 National Team Collections for this
summer’s tournament in France. Record-breaking gymnast Simone Biles,
champion fencer Ibtihaj Muhammad, two-time Grand Slam winner Li Na and
other elite athletes also joined Nike in highlighting new partnerships
to champion women and girls in sport.


“We believe this summer can be another turning point for the growth of
women’s football,” said NIKE, Inc. Chairman, President and CEO Mark
Parker. “And our bigger ambition is for that energy and participation to
extend into all sports. Nike’s commitment is to continue our leading
support of competitive athletes, invest in the next generation at the
grassroots level and deliver more innovative and compelling product
design for women.”

At the historic Palais Brongniart, Nike revealed an array of
future-forward women’s innovation. Design for the 14 National Team Kits
began with gathering detailed input on fit from professional
footballers, followed by 4D scanning and motion capture in the Nike
Sports Research Lab. Echoing this focus on women’s-specific precision
engineering is Nike’s Spring/Summer 2019 high-performance bra
collection, which was also on display at the event. Beyond innovations
in fit, the National Team Kits reflect Nike’s continued commitment to
being the world’s most sustainable sports brand, with each 2019 Nike Kit
constructed from at least 12 recycled plastic bottles. Since 2010, Nike
has diverted more than 6 billion plastic bottles from landfills through
sustainable product design.

At the event, Nike also announced a new three-year partnership with UEFA
Women’s Football, building on its support of elite footballers from
North America to China, and its support of standout female athletes
worldwide. In basketball, Nike is partnering with the WNBA, FIBA and the
Chinese Basketball Association to grow the women’s game. Meanwhile, at
the collegiate level, Nike is partnering with more than 200 universities
across the U.S. to support more than 25,000 top female athletes across
multiple sports.

At the grassroots level, Nike is addressing barriers to girls’
participation in sport through new community partnerships and access to
products to help girls play with confidence. In Paris, Nike is
partnering with Sport dans la Ville to train female coaches and engage
girls through sports ranging from football and boxing to tennis and
dance. Globally, Nike is collaborating with Women Win and Gurls Talk to
support rising female coaches who are inspiring the next generation of
girls to be active. And from London to Los Angeles, and Beijing to
Buenos Aires, Nike is piloting a program to provide products such as the
Nike Pro Hijab and Nike Classic Sports Bra to girls in need through
schools and community partners worldwide.

Inspiration for these partnerships comes from female athletes who embody
strength, power, and the heart and soul of Nike. Throughout 2019, Nike
will honor female champions and changemakers with the next phase of its
“Just Do It” campaign, which has inspired millions of athletes to chase
their crazy dreams. This year, Nike’s campaign shines a spotlight on
women around the world who have broken barriers, revolutionized sport
and helped level the playing field for all. Click here
to view the newest chapters in Nike’s “Just Do It” film series,
launching this year in key cities across the globe.

About
NIKE, Inc.

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse,
which designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and accessories.
For more information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com
and follow @Nike.

For more information, including multi-media materials, please visit: http://news.nike.com/

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