Mars and WWE® Expand Multi-Year Partnership

HACKETTSTOWN, N.J. & STAMFORD, Conn.–(BUSINESS WIRE)–WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded
partnership where SNICKERS® and SKITTLES® will
receive significant visibility and consumer engagement across WWE’s
global platforms beginning at WrestleMania, one of the largest
sports and entertainment events in the world.

For the fourth consecutive year, SNICKERS® will serve as the
exclusive presenting partner of WrestleMania, which will take
place Sunday, April 7, 2019 at MetLife Stadium and stream live around
the world on WWE Network, WWE’s award-winning streaming service. SNICKERS®
presenting partnership of WrestleMania will once again feature
WWE Superstars promoting the brand’s popular ‘You’re Not You When You’re
Hungry’ campaign in custom content produced by WWE. The creative will
air in WWE’s flagship TV programs Monday Night Raw®
and SmackDown Live® on USA Network, and in WrestleMania
on WWE Network. This content will also appear across WWE’s global
digital and social platforms, including WWE’s YouTube channel, which is
the #1 most viewed sports channel and #2 most viewed channel in the
world.

“WWE Superstars can’t perform in the ring and live up to their
larger-than-life personalities if they’re hungry,” said Josh Olken,
Brand Director, SNICKERS®. “We’re thrilled to be back for the
fourth consecutive year as the presenting sponsor of WrestleMania,
making sure that no one across WWE’s passionate fan base is hungry when
getting their WrestleMania fix.”

“WWE is thrilled to expand our partnership with Mars and provide two
marquee brands, SNICKERS® and SKITTLES®, with
valuable exposure across our global platforms,” said John Brody, WWE
Executive Vice President, Global Sales & Head of International. “SNICKERS®
will once again leverage the massive platform and global fan base that WrestleMania
provides as we bring their ‘You’re Not You When You’re Hungry’ campaign
to life in new and creative ways.”

As part of the broadened relationship, SNICKERS® has released
five limited edition Hunger Bars with WWE that include the catchphrases
of five Superstars on the packaging:

  • The Miz = Awesome
  • Lana = Ravishing
  • Bobby Roode = Glorious
  • AJ Styles = Phenomenal
  • Rusev = Brute

The bars will be available beginning next Monday, March 18 through
mid-April exclusively at Dollar General® stores across the
country. Fans can also look out for a special digital coupon on SNICKERS®
singles items, as well as a digital “Superstar-Yourself” experience on
DollarGeneral.com.

The partnership will also include a SNICKERS® brand presence
at WrestleMania Axxess, WWE’s five-day, interactive fan
festival at Pier 12 in Brooklyn, NY, plus custom digital and social
content sponsorships on WWE.com and YouTube as part of a multi-platform
media campaign.

Continuing the relationship, SKITTLES® will serve as the
presenting partner of WWE’s Hell in a Cell event this September. This
will include cross-platform promotion via WWE’s global media channels, a
co-branded custom integration that will air in the telecast, and
additional partnership activations that will be unveiled in the coming
months.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history
making diverse products and offering services for people and the pets
people love. With almost $35 billion in sales, the company is a global
business that produces some of the world’s best-loved brands: M&M’S®,
SNICKERS®, TWIX®, MILKY WAY®, DOVE®,
PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®,
ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®,
MARS DRINKS and COCOAVIA®. Mars also provides veterinary
health services that include BANFIELD® Pet Hospitals,
Blue Pearl®, VCA® and Pet Partners™. Headquartered
in McLean, VA, Mars operates in more than 80 countries. The Mars Five
Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom
– inspire its more than 100,000 Associates to create value for all its
partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com.
Join us on FacebookTwitterLinkedInInstagram and YouTube.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The Company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE’s TV-PG, family-friendly
programming can be seen in more than 800 million homes worldwide in 27
languages. WWE Network, the first-ever 24/7 over-the-top premium network
that includes all live pay-per-views, scheduled programming and a
massive video-on-demand library, is currently available in more than 180
countries. The Company is headquartered in Stamford, Conn., with offices
in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com
and corporate.wwe.com.
For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and entertaining
programs and events; the possibility of a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors;
uncertainties associated with international markets; our difficulty or
inability to promote and conduct our live events and/or other businesses
if we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and the
risks of our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms and
geographical areas; potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE; large public
events as well as travel to and from such events; our feature film
business; our expansion into new or complementary businesses and/or
strategic investments; our computer systems and online operations; a
possible decline in general economic conditions and disruption in
financial markets; our accounts receivable; our revolving credit
facility; litigation; our potential failure to meet market expectations
for our financial performance, which could adversely affect our stock;
Vincent K. McMahon exercises control over our affairs, and his interests
may conflict with the holders of our Class A common stock; a substantial
number of shares are eligible for sale by the McMahons and the sale, or
the perception of possible sales, of those shares could lower our stock
price; and the relatively small public “float” of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be placed on
these statements. For more information about risks and uncertainties
associated with the Company’s business, please refer to the
“Management’s Discussion and Analysis of Financial Condition and Results
of Operations” and “Risk Factors” sections of the Company’s SEC filings,
including, but not limited to, our annual report on Form 10-K and
quarterly reports on Form 10-Q.

Contacts

Mars
Arabella Smith
201-841-3495
arabella.smith@effem.com
WWE
Lara
Sullivan
203-406-3631
Lara.Sullivan@wwecorp.com