Mars and WWE® Expand Multi-Year Partnership

HACKETTSTOWN, N.J. & STAMFORD, Conn.–(BUSINESS WIRE)–WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded
partnership where SNICKERS® and SKITTLES® will
receive significant visibility and consumer engagement across WWE’s
global platforms beginning at WrestleMania, one of the largest
sports and entertainment events in the world.

For the fourth consecutive year, SNICKERS® will serve as the
exclusive presenting partner of WrestleMania, which will take
place Sunday, April 7, 2019 at MetLife Stadium and stream live around
the world on WWE Network, WWE’s award-winning streaming service. SNICKERS®
presenting partnership of WrestleMania will once again feature
WWE Superstars promoting the brand’s popular ‘You’re Not You When You’re
Hungry’ campaign in custom content produced by WWE. The creative will
air in WWE’s flagship TV programs Monday Night Raw®
and SmackDown Live® on USA Network, and in WrestleMania
on WWE Network. This content will also appear across WWE’s global
digital and social platforms, including WWE’s YouTube channel, which is
the #1 most viewed sports channel and #2 most viewed channel in the

“WWE Superstars can’t perform in the ring and live up to their
larger-than-life personalities if they’re hungry,” said Josh Olken,
Brand Director, SNICKERS®. “We’re thrilled to be back for the
fourth consecutive year as the presenting sponsor of WrestleMania,
making sure that no one across WWE’s passionate fan base is hungry when
getting their WrestleMania fix.”

“WWE is thrilled to expand our partnership with Mars and provide two
marquee brands, SNICKERS® and SKITTLES®, with
valuable exposure across our global platforms,” said John Brody, WWE
Executive Vice President, Global Sales & Head of International. “SNICKERS®
will once again leverage the massive platform and global fan base that WrestleMania
provides as we bring their ‘You’re Not You When You’re Hungry’ campaign
to life in new and creative ways.”

As part of the broadened relationship, SNICKERS® has released
five limited edition Hunger Bars with WWE that include the catchphrases
of five Superstars on the packaging:

  • The Miz = Awesome
  • Lana = Ravishing
  • Bobby Roode = Glorious
  • AJ Styles = Phenomenal
  • Rusev = Brute

The bars will be available beginning next Monday, March 18 through
mid-April exclusively at Dollar General® stores across the
country. Fans can also look out for a special digital coupon on SNICKERS®
singles items, as well as a digital “Superstar-Yourself” experience on

The partnership will also include a SNICKERS® brand presence
at WrestleMania Axxess, WWE’s five-day, interactive fan
festival at Pier 12 in Brooklyn, NY, plus custom digital and social
content sponsorships on and YouTube as part of a multi-platform
media campaign.

Continuing the relationship, SKITTLES® will serve as the
presenting partner of WWE’s Hell in a Cell event this September. This
will include cross-platform promotion via WWE’s global media channels, a
co-branded custom integration that will air in the telecast, and
additional partnership activations that will be unveiled in the coming

About Mars, Incorporated

Mars is a family-owned business with more than a century of history
making diverse products and offering services for people and the pets
people love. With almost $35 billion in sales, the company is a global
business that produces some of the world’s best-loved brands: M&M’S®,
MARS DRINKS and COCOAVIA®. Mars also provides veterinary
health services that include BANFIELD® Pet Hospitals,
Blue Pearl®, VCA® and Pet Partners™. Headquartered
in McLean, VA, Mars operates in more than 80 countries. The Mars Five
Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom
– inspire its more than 100,000 Associates to create value for all its
partners and deliver growth they are proud of every day.

For more information about Mars, please visit
Join us on FacebookTwitterLinkedInInstagram and YouTube.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The Company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE’s TV-PG, family-friendly
programming can be seen in more than 800 million homes worldwide in 27
languages. WWE Network, the first-ever 24/7 over-the-top premium network
that includes all live pay-per-views, scheduled programming and a
massive video-on-demand library, is currently available in more than 180
countries. The Company is headquartered in Stamford, Conn., with offices
in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at
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including, without limitation, claims relating to CTE; large public
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Forward-looking statements made by the Company speak only as of the date
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Arabella Smith