beIN SPORTS’ Combined Coverage of Month-Long El Clásico Matches Scores Big Among U.S. Audiences

Three Recent “El Clásico” Live Matchups Reached a Total Combined
Audience of More than 2.7 Million Viewers

MIAMI–(BUSINESS WIRE)–beIN SPORTS today announced remarkable ratings success following three
recent meetings of soccer rivals, FC Barcelona and Real Madrid. beIN
SPORTS’ exclusive coverage of all three live matches on both networks,
beIN SPORTS and beIN SPORTS en Español, resulted in a combined audience
reach of more than 2.7 million viewers, with two of the broadcasts
airing live during weekday afternoon time slots.

(Source: Nielsen NPower, NPM & NPM-H, 03/02/2019, 02/27/2019,
02/06/2019, Live El Clásico Matches, 6am-6am, Live+SD data. Reach based
on a qualifier of 1+ minutes. Aggregated Reach, Persons 2+, Units
(Actuals))

The first of the matches came as part of the Copa del Rey Tournament,
Semi-Final First Leg on February 6th, followed by the
Semi-Final Second Leg on February 27th. The last of the three
meetings took place on March 2nd for LaLiga’s match, which
aired live from Santiago Bernabéu in Madrid, Spain. According to Nielsen
Media Research, this single live broadcast achieved an average audience
of 669,000 total viewers for the match (P2+) across both beIN SPORTS
networks during its premier, outperforming all of the individual
telecasts on ESPN 2, FOX Sports 1, and FOX Sports 2, among others.

“We’re thrilled to see our viewership numbers reach more than 2.7
million, especially for these highly-anticipated matches and in spite of
our distribution constraints,” said Antonio Briceño, Deputy Managing
Director, beIN SPORTS USA. “We look forward to continued ratings growth
for our exclusive LaLiga coverage, as well as all of our other
world-class sports programming.”

Network Highlights for Each “El Clásico” Match in 2019, Thus Far:

  • LaLiga “El Clásico” Match (Real Madrid vs. Barcelona) was ranked as
    the most-watched program among Spanish-language sports cable networks.

    • On beIN SPORTS it reached 390,000 Total Viewers in its
      premier

      • El Clasico on beIN SPORTS had a young median age (35
        years); for the day beIN SPORTS had the youngest median age
        (36 years) vs. all sports cable networks
    • On beIN SPORTS en Español it reached 713,000 Total Viewers
      in its premier

      • El Clásico on beIN SPORTS en Español had a young median age
        (36 years); for the day beIN SPORTS en Español had the
        youngest median age (38 years) vs. all Spanish-language sports
        cable networks
    • On both beIN SPORTS and beIN SPORTS en Español it reached a total
      of 1,698,000 Viewers P2+ (live and repeat aggregated reach)

(Source: Nielsen NPower, NPM & NPM-H, 03/02/2019, Match:
2:26pm-4:42pm, 6am-6am, Live+SD data. Reach based on a qualifier of 1+
minutes. Persons 2+, Adults 18-49, Units (Actuals))

  • Copa Del Rey “El Clásico” Semi-Final 2nd
    Leg Match (Real Madrid vs. Barcelona) was the second most-watched
    program among Spanish-language sports cable networks among all key
    demos.

    • On beIN SPORTS it reached 295,000 Total Viewers in its
      premier
    • On beIN SPORTS en Español it reached 517,000 Total Viewers
      in its premier
    • On both beIN SPORTS and beIN SPORTS en Español it reached a total
      of 966,000 Viewers P2+ (live and repeat aggregated reach)

(Source: Nielsen NPower, NPM & NPM-H, 02/27/2019, Match:
2:50pm-4:55pm, 6am-6am, Live+SD data. Reach based on a qualifier of 1+
minutes. Persons 2+, Adults 18-49, Units (Actuals))

  • Copa Del Rey “El Clásico” Semi-Final 1st
    Leg Match (Barcelona vs. Real Madrid) was the most-watched program
    among Spanish-language sports cable networks among all key demos.

    • Copa Del Rey “El Clásico” on beIN SPORTS en Español ranked #1
      among Hispanic Persons 2+, beating all programming among S-L
      sports cable networks
    • On beIN SPORTS it reached 235,000 Total Viewers in its
      premier
    • On beIN SPORTS en Español it reached 585,000 Total Viewers
      in its premier
    • On both beIN SPORTS and beIN SPORTS en Español it reached a total
      of 958,000 Viewers P2+ (live and repeat aggregated reach)

(Source: Nielsen NPower, NPM & NPM-H, 02/06/2019, Match:
2:50pm-5:00pm, 6am-6am, Live+SD data. Reach based on a qualifier of 1+
minutes. Persons 2+, Adults 18-49, Units (Actuals))

For more information, visit www.beinsports.com.
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About beIN SPORTS USA

Launched in 2012, beIN
SPORTS
offers viewers world-class sports content and
entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from
LaLiga,
Ligue
1
, Copa
Libertadores
, Copa
Sudamericana
, Recopa Sudamericana, Copa
del Rey
, Coupe de France, Turkish Süper Lig, as well as news
and in-depth analysis of all the top leagues from around the world. In
addition to soccer, beIN SPORTS serves as a haven for fans of
motorsports,
tennis,
boxing,
mixed
martial arts
(MMA) and volleyball, among others. With the
addition of
Conference
USA
coverage, beIN SPORTS broadcasts College Football, Men’s
and Women’s Basketball, Soccer, Baseball, Softball, and Volleyball.
Through
beIN
SPORTS CONNECT
, authenticated subscribers can also enjoy all
the exciting action from the two networks and stream live overflow
matches offered in HD on your computer, tablet or smartphone.
For
more information, visit
www.beinsports.com.

Contacts

Michelle Rodriguez
beIN SPORTS
rodriguezm@bein.net
305-777-1900
ext. 6151
Angelica Courel
Pinta for beIN SPORTS
acourel@pintausa.com
305-615-1111
ext. 204