Oscar Mayer Gives Ryan Newman a (Deli) Fresh Wrap for Daytona

Newman Will Race the Oscar Mayer Deli Fresh No. 6 Ford Mustang at
Season Opener

DAYTONA BEACH, Fla. & PITTSBURGH & CHICAGO–(BUSINESS WIRE)–On Sunday, Feb. 17, Oscar Mayer and NASCAR driver Ryan Newman
will hit the track to kick off the 2019 racing season at the Daytona 500.


Newman will power the No. 6 Oscar Mayer Deli Fresh Ford Mustang
as part of a season-long sponsorship with the brand. The car’s
hunger-inducing paint scheme will feature Oscar Mayer’s Deli
Fresh cold cuts, a premium offering made with all the flavor of the deli
and with no artificial preservatives, and no added nitrates or nitrites.

“The No. 6 Oscar Mayer Deli Fresh Mustang represents our mission
to make every sandwich count, and we’re excited share our quality taste
and flavors with NASCAR fans all season long,” said Christian Badger,
associate director for Oscar Mayer. “We’ve updated the recipes of
our Deli Fresh cold cuts to remove all of the ingredients consumers
don’t want or need. It’s a product that families can rely on.”

The brand will be the primary sponsor of six races throughout the
season, with different design schemes for each race, including Oscar
Mayer
bacon, hot dogs and cold cuts. This weekend, the iconic
Wienermobile will also be making an appearance at the Daytona
International Speedway. Be sure to look for the 27-foot hot dog on
wheels and its full-time brand ambassadors, the famous Hotdoggers.

In addition to Oscar Mayer Deli Fresh, the brand offers cold cut
varieties such as Turkey Breast, Chicken Breast, Ham and Roast Beef —
options the whole family can enjoy.

For more information about Oscar Mayer, Deli Fresh and cold cuts,
visit OscarMayer.com or on Facebook,
Twitter
or Instagram.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding
multiple teams in Monster Energy NASCAR Cup Series competition. Moving
into its 32nd season, Roush Fenway is a leader in driver development,
having launched the careers for many of the top drivers in the sport.
Off-track, Roush Fenway is a leader in NASCAR marketing solutions,
pioneering motorsport’s first team-focused TV show and producing
multiple award-winning Social Media, digital content and experiential
marketing campaigns. Roush Fenway is co-owned by Jack Roush, the
winningest team owner in NASCAR history and Fenway Sports Group, parent
company of Major League Baseball’s Boston Red Sox and English Premier
League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become
a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.

Contacts

Lynne Galia
847-646-4396
Lynne.Galia@kraftheinz.com

Lainie McKeague
312-377-4133
Lainie.McKeague@icfnext.com

Kevin Woods
704-720-4642
KWoods@roushfenway.com