beIN SPORTS’ Exclusive Coverage of El Clásico Continues Ratings Surge Among U.S. Audiences

Copa Del Rey “El Clásico” Matchup Is Most-Watched Program Among
Spanish-Language Sports Cable Networks

MIAMI–(BUSINESS WIRE)–beIN SPORTS today announced key ratings wins following the highly
anticipated Copa del Rey semifinal “El Clásico” matchup between rivals
FC Barcelona and Real Madrid, which aired in the afternoon on February 6th
live from Camp Nou Stadium in Barcelona, Spain. According to Nielsen
Media Research, the broadcast reached 820,000 total viewers (P2+) across
both networks during the premier.

Marking the first El Clásico event to take place over the course of one
month, the exciting Copa del Rey semifinal match aired February 6th
kicking off at 2:55 PM ET / 11:55 AM PT. Viewers can also tune-in to the
next two El Clásico matches to be held at Santiago Bernabéu Stadium on
February 27th, and days later on March 2nd live on
beIN SPORTS, beIN SPORTS en Español and streaming on beIN SPORTS CONNECT.

The continued surge in ratings is evident in other marquis programming
as well, including the start of the ongoing Copa Libertadores tournament
whose January 22nd match (Delfin vs. Nacional) out-performed
beIN SPORTS en Español’s prior 6-week Tuesday average for the time
period (6:30PM – 8:30PM) by 300%. (Source: Nielsen, NPM & NPM-H,
01/22/2019, 6am-6am, Live+SD data. Reach based on a qualifier of 1+
minutes)

“We’re thrilled to see this ratings streak, and even more excited that
the fans let nothing stop them from tuning in to what was a weekday
afternoon match between two powerhouse teams,” said Antonio Briceño,
beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. “This
great run reinforces beIN SPORTS’ mission to provide world-class sports
content that truly resonates with fans and continues to drive strong
viewership despite the unfortunate loss of platforms like AT&T and
Comcast, to whom we continue to offer our market deal for relaunch.”

Ratings Highlights:

  • Copa Del Rey “El Clásico” 1st Leg Match
    (Barcelona vs. Real Madrid) was the most-watched program among
    Spanish-language sports cable networks among all key demos.

    • Copa Del Rey “El Clásico” on beIN SPORTS en Español ranked #1
      among Hispanic persons 2+, based on average audience, beating all
      programming among S-L sports cable networks
    • beIN SPORTS: The match reached 235,000 Total Viewers
      in its premier

      • Increased its audience levels by triple-digit margins (+342%)
        versus the network’s 2:30pm to 5:00pm time slot in prior 6
        Wednesdays among Persons 2+
    • beIN SPORTS en Español: The match reached 585,000 Total
      Viewers
      in its premier

      • Increased its audience levels by triple-digit margins (+333%)
        versus the network’s 2:30pm to 5:00pm time slot in prior 6
        Wednesdays among Persons 2+

(Source: Nielsen, NPM & NPM-H, 02/06/2019, 6am-6am, Live+SD data.
Average Audience Units (actuals), P2+, A18-49, Men 18-49, A25-54, Reach
based on a qualifier of 1+ minutes – Persons 2+ Units (actuals)

For more information, please visit www.beinsports.com.
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About beIN SPORTS USA

Launched in 2012, beIN
SPORTS
offers viewers world-class sports content and
entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from
LaLiga,
Ligue
1
, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana,
Copa del Rey, Coupe de France, Turkish Süper Lig, as well as news and
in-depth analysis of all the top leagues from around the world. In
addition to soccer, beIN SPORTS serves as a haven for fans of
motorsports,
tennis,
boxing,
mixed
martial arts
(MMA) and volleyball, among others. With the
addition of
Conference
USA
coverage, beIN SPORTS broadcasts College Football, Men’s
and Women’s Basketball, Soccer, Baseball, Softball, and Volleyball.
Through
beIN
SPORTS CONNECT
, authenticated subscribers can also enjoy all
the exciting action from the two networks and stream live overflow
matches offered in HD on your computer, tablet or smartphone.
For
more information, visit
www.beinsports.com.

Contacts

Michelle Rodriguez
beIN SPORTS
rodriguezm@bein.net
305-777-1900
ext. 6151

Rebecca Brooks
Pinta for beIN SPORTS
rbrooks@pintausa.com
305-615-1111
ext. 203