ADDING MULTIMEDIA Six-Time Super Bowl Champion Tom Brady Joined Gillette for a Victory Shave to Benefit Local Boston Charities

Playoff Scruff Retired for the Season to Benefit Hometown Non-profits
Committed to Making a Difference in Boston and Beyond

BOSTON–(BUSINESS WIRE)–Three weeks ago, Gillette® (NYSE: PG) re-committed itself to both
demonstrating and celebrating all that it means to be a man at his best
in today’s world. Today, the brand is putting a very Boston-friendly
twist on that commitment, partnering with team captain Tom Brady to mark
the New England Patriots’ sixth Super Bowl championship with a
celebratory “shave-down” for charity.

Fresh off Sunday’s victory, Gillette brought Tom Brady to the Company’s
World Shaving Headquarters in the heart of South Boston to shed his
playoff scruff for the benefit of three non-profits with a long history
of support from both Brady and Gillette. Together Brady and Gillette
donated more than $100,000 to three organizations – Boys
& Girls Clubs of South Boston
, Best
, and Dana-Farber
Cancer Institute
– in recognition of the work they undertake daily
to make a positive difference in the lives of Boston residents and

While at Gillette, Brady also signed three Gillette
On Demand
boxes, each containing a New
England Patriots-branded razor handle
and blades. These boxes will
be auctioned off in the coming days, with all proceeds benefitting the
event’s three charities. For fans of the team, these same team logo
handles are sold exclusively through Gillette On Demand for $25. Special
Edition Super Bowl LIII handles are also available for a limited time.

“Gillette’s long-standing tradition of celebrating hometown victories
with a playoff beard shave-down continues today as we celebrate the
incredible New England Patriots,” said Pankaj Bhalla, Gillette & Venus
Director, North America. “We have always and will always stand behind
men at their best, and there’s no better representation of that today
than Tom Brady. We’re thrilled to be a part of his fresh start as he
takes time to relax in the offseason and prepare for next season.”

About Gillette

For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit
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About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.


Corey Manuel, MMK+
(646) 935-4164

Julia LaFeldt, Gillette
(513) 888-2198