Tissot Opens Basketball Concept Store in New York City

Swiss Watch Brand’s Fourth NYC Boutique Uses Innovative Displays
and Marketing to Enthrall NBA Fans

NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ThisIsYourTime?src=hash” target=”_blank”gt;#ThisIsYourTimelt;/agt;–Tissot, the leading global Swiss watch brand in terms of distribution,
today celebrated the official opening of its fourth New York City
boutique, a concept store dedicated to the brand’s status as Official
Watch and Official Timekeeper of the NBA. The store, with a prime
location in New York’s Midtown neighborhood at 112 W. 34th
Street, pays homage to the style and performance intrinsic to basketball
and endemic of its brand.

Immediately upon entering the 2,800 sq. ft. boutique, a wall of
multicolored basketballs catch the eye, along with action styled
mannequins wearing uniforms from some of the brand’s nine NBA team
partnerships. Larger than life photos of the brand’s athlete partners,
including three-time NBA Champion and five-time NBA All-Star Klay
Thompson, four-time NBA Champion and six-time NBA All-Star Tony Parker
and top rookie Trae Young, grace the walls and the iconic Tissot shot
clock sits atop a court-ready basketball hoop.

When they are not perusing the latest Tissot collections, fans can spend
time playing NBA 2K19, watching an NBA game on the large TV screens or
trying to beat the clock in a mixed reality Tissot Buzzer Beater game to
debut at NBA All-Star 2019 and then to arrive at the new boutique. A
custom art installation, also debuting at NBA All-Star, will then find
its permanent home in the Tissot 34th Street Boutique.

“This is a departure from our traditional merchandising strategy, but
with our continued partnership growth and passion around the NBA, we
wanted to harness that power to showcase our brand in a different
light,” said François Thiébaud, President of Tissot. “We have seen a
tremendous response so far from fans and are excited to see what is to

The store is open seven days a week from 10:00 AM to 7:00 PM. For
additional store images, click here.
For more details on the brand, visit us.tissotshop.com.

About Tissot

The plus sign in the Swiss Flag within the Tissot logo symbolizes the
Swiss quality and reliability Tissot has shown since 1853. The watches,
sold all over the world, enable Tissot to be the leader in the
traditional Swiss watch industry, exporting more than 4 million watches
every year. Tissot stands by its signature, Innovators by Tradition. The
high quality of the brand with every component is recognized worldwide.

Tissot has been named Official Timekeeper and Partner of many global
events such as basketball with the NBA and FIBA; cycling with the Tour
de France and the UCI World Cycling Championships; motorsports with
MotoGPTM and the FIM World Superbike Championship and many more in the
sports of ice hockey, fencing and rugby.

Key leading products include: Tissot T-Touch (The first tactile watch in
1999), Tissot Le Locle, a timeless, classic, automatic watch with 80
hours of power reserve and Tissot T-Race, “the sporty design.” www.tissotwatches.com


Mari Rella
Tissot U.S. Public Relations and Sports Partnerships