Ikon Pass Reinforces Commitment to Protect Our Winters with 25k Donation

DENVER–(BUSINESS WIRE)–Ikon
Pass
is renewing its partnership with Protect
Our Winters
(POW) through a Summit Level donation, designed to
further climate change education and advocacy. The 25k donation aims to
support industry-led programs that unite and mobilize the global snow
sports community against climate change and enhance education, advocacy
and community-based activism. Through this reinforced collaboration,
Ikon Pass holders will continue to receive a complimentary one-year
membership to Protect Our Winters, joining a unique community of engaged
athletes, respected brands and outdoor enthusiasts.

“We are proud to reaffirm our support of Protect Our Winters and its
commitment to tackling climate change,” said Erik
Forsell
, Chief Marketing Officer for Alterra Mountain Company. “Ikon
Pass is a leading force in the industry and beyond, and we are dedicated
to playing a key role in creative opportunities and activations to
further highlight POW’s important message.”

The partnership between Ikon Pass and POW was recently on full display
at Outdoor Retailer Snow Show in Denver, where attendees could collect
six commissioned pieces of Ikon Pass artwork with a minimum $1 donation,
benefiting the Shane
McConkey EcoChallenge
, a POW partner. The Shane McConkey
EcoChallenge encourages kids to identify and help resolve an
environmental concern in their school or community, providing funding
for the winning teams who create innovative projects that protect the
environment and fight climate change. Ikon Pass matched all donations,
gifting a total $5,680 to the EcoChallenge, helping kids promote
environmental education and action in their communities.

“As a POW partner, we are honored and excited to benefit from Ikon Pass
and POW’s collaborative efforts to mobilize the highly passionate snow
sports community,” said Sherry McConkey, Director and Founder of the
Shane McConkey Foundation. “Through this creative initiative, the Ikon
Pass is investing in the future generation of outdoor enthusiasts and
giving them the means to start finding and implementing solutions to
combat climate change within their own community.”

“The time to make crucial and immediate climate action is now and the
outdoor community has a unique opportunity to lead,” said Jeremy Jones,
Professional Snowboarder and Founder of Protect Our Winters. “We are
excited to renew our partnership with Ikon Pass and leverage its robust
influence in the highly connected outdoor industry to instill change and
create meaningful climate solutions.”

The 2019-2020 Ikon Pass will go on sale in the spring. The $50-valued
POW membership for Ikon Pass holders also includes POW die cut stickers,
20% off POW store merchandise, a monthly POW newsletter, and a
subscription to the biweekly email newsletter “The Line.”

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America, Australia, Japan and Chile,
delivering authentic, memorable snow adventures. Brought to you by
Alterra Mountain Company, the Ikon Pass unlocks access to a community of
diverse destinations you want to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain
Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June
Mountain and Big Bear Mountain Resort in California; Jackson Hole
Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana;
Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West
Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal
Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec
and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada;
Revelstoke Mountain Resort and Cypress Mountain in British Columbia,
Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New
Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton
Resort, Alta Ski Area, and Snowbird in Utah; Thredbo in Australia;
Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in
Japan, and Valle Nevado in Chile. Special offers are available at CMH
Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and
heli-hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 14 iconic year-round
destinations, including the world’s largest heli-ski and heli-hiking
operation, offering the Ikon Pass, the new standard in season passes.
The company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses.
Headquartered in Denver, Colorado with destinations across the
continent, Alterra Mountain Company is rooted in the spirit of the
mountains and united by a passion for outdoor adventure. Alterra
Mountain Company’s family of diverse playgrounds spans six U.S. states
and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and Big Bear Mountain Resort in California; Stratton in Vermont;
Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in
Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude
Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in
British Columbia. Alterra Mountain Company honors each destination’s
unique character and authenticity and celebrates the legendary
adventures and enduring memories they bring to everyone. For more
information, please visit www.alterramtnco.com.

About Protect Our Winters

Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes
the outdoor sports community to lead the fight against climate change
through educational initiatives and political advocacy. Founded by
professional snowboarder Jeremy Jones in 2007, Protect Our Winters works
with businesses, athletes and the community to harness the collective
power of the outdoor sports industry to take meaningful action against
climate change. For more information, visit www.protectourwinters.org.

Contacts

The Ashima Group
Amelie Bruzat
amelie@theashimagroup.com