Racing Has a New Name: It’s O-S-C-A-R

Oscar Mayer Announces Its 2019 Partnership with Roush Fenway Racing’s
Ryan Newman Who Will Power the No. 6 Oscar Mayer Ford Mustang in the
Great American Race

CONCORD, N.C. & PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Oscar Mayer will debut as a 2019 sponsor of the No. 6 Oscar
Ford Mustang at the historic Daytona 500 on February 17, with
driver Ryan Newman and Roush Fenway Racing.

The race will mark Newman’s Roush Fenway debut behind the wheel of the Oscar
No. 6 Ford, and with NASCAR’s winningest owner Jack Roush, a
two-time winner of the Great American Race (2009, 2012).

“The Daytona 500 is obviously one of the biggest and most iconic races
in the world,” said Ryan Newman, driver of the No. 6 Oscar Mayer Ford
Mustang and the 2008 winner of the Daytona 500. “And I can’t think of a
better way to kick off the season and our partnership with Oscar Mayer;
one of the most beloved brands in the world.”

“We’re honored to be a season-long sponsor of driver Ryan Newman and
Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar
. “We have big plans to support the sport and the No. 6 Oscar
Ford Mustang this year and can’t wait to share our love for
tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”

Oscar Mayer will return as the primary partner on the No. 6 Ford
at Phoenix on March 10 and will be featured as the primary sponsor on a
number of races throughout the year. In addition, the iconic brand will
serve as an associate partner on the No. 6 for the entire season. In
each race, the No. 6 Ford Mustang will sport a different design scheme
that celebrates Oscar Mayer’s quality offerings across bacon, hot
dogs and cold cuts.

“A win in the Daytona 500 means so much in our sport,” added Newman, who
will make his 18th start in the Great American Race. “I’m
fortunate to have one Daytona 500 win under my belt and make no mistake,
the goal is to put this No. 6 Oscar Mayer Ford in victory lane at
Daytona next month.”

Newman, a native of South Bend, Indiana, becomes the fifth driver to
pilot the No. 6 for Roush Fenway. The No. 6 Ford has visited victory
lane 36 times, captured 41 poles and led over 11,400 laps under the
Roush Fenway umbrella.

Newman has led over 4,800 laps and his 51 poles are the ninth most in
NASCAR history. He was named the Cup Series rookie of the year in 2002
and won the 2008 Daytona 500 and the 2013 Brickyard 400. He has finished
inside the top 10 of the final Cup standings on seven occasions,
including a second-place finish in 2014, and has qualified for the
NASCAR Cup playoffs on eight different occasions since its inception in
2004. He was also named NASCAR Driver of the Year in 2003. All time at
the World Center of Racing, Newman has 10 top-10 and five top-five

Oscar Mayer historically served as an associate partner at Roush
in the early 2000s and was featured on both Kenseth’s No. 17 Ford and
Kurt Busch’s No. 97 Ford, when NASCAR Hall-of-Fame owner Jack Roush led
his stable to back-to-back Cup championships in 2003 and 2004.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding
multiple teams in Monster Energy NASCAR Cup Series and NASCAR XFINITY
Series competition. Moving into its 30th season, Roush Fenway is a
leader in driver development, having launched the careers for many of
the top drivers in the sport. Off-track, Roush Fenway is a leader in
NASCAR marketing solutions, pioneering motorsport’s first team-focused
TV show and producing multiple award-winning Social Media, digital
content and experiential marketing campaigns. Roush Fenway is co-owned
by Jack Roush, the winningest team owner in NASCAR history and Fenway
Sports Group, parent company of Major League Baseball’s Boston Red Sox
and English Premier League’s Liverpool F.C. Visit,
circle on Google+, become a fan on Facebook and Instagram, and follow on
Twitter at @roushfenway.


Lynne Galia