Empower Retirement Expands Roster of PGA Tour Pros with Brendan Steele

PGA Tour professional represents the next phase of ‘Now is a Good
Time’ campaign

GREENWOOD VILLAGE, Colo.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/401k?src=hash” target=”_blank”gt;#401klt;/agt;–Empower Retirement, the nation’s second largest retirement services
provider, today announced a new sponsorship with three-time
PGA Tour champion Brendan Steele, 35, of Idyllwild, California.

Known for performing under pressure, Steele turned pro in 2005 and is
credited with multiple PGA Tour and Web.com Tour wins.

“Brendan is one of those highly motivated players known for his
combination of driving distance and accuracy and one who is committed to
excellence,” said President of Empower Retirement Edmund Murphy III. “As
the new year kicks off, we are excited to partner with such a fine
professional and cheer for his continued success.”

In addition to Steele, Empower partners with PGA golfers Webb Simpson
and Robert Streb.

“In competition the keys to success are tireless preparation, sticking
to your game plan and working hard to finish strong,” said Steele.
“Empower Retirement is a champion of those values and I’m proud to be
entering this partnership to deliver that message to millions of
Americans. I look forward to working together.”

The partnership with Steele will include various engagement and social
opportunities with Empower clients and partners. The Empower logo will
appear on Steele’s shirt throughout the PGA Tour season.

“Brendan Steele will be a fantastic brand ambassador who works hard and
makes smart decisions — those are characteristics we believe in at
Empower,” said Stephen Jenks, Chief Marketing Officer for Empower
Retirement.

This newest partnership with Steele is a continuation of Empower’s “Now
is a Good Time” campaign, which promotes the company’s unique value
proposition as an innovative retirement services provider.

In addition to PGA Tour golfers, Empower has developed marketing
sponsorships with the Denver Broncos, Kansas City Chiefs and New England
Patriots of the National Football League.

About Empower

Headquartered in metro Denver, Empower Retirement administers $570
billion in assets for more than 8.7 million participants. It
is the nation’s second-largest retirement plan record keeper by total
participants (Pensions & Investments, April 2018).
Empower serves all segments of the employer-sponsored retirement plan
market: government 457 plans, small, midsize, and large corporate 401(k)
clients, non-profit 403(b) entities, private-label recordkeeping clients
and Individual Retirement Account customers. For more information,
please visit www.empower-retirement.com.

Contacts

Empower Retirement
Media Contacts:

Stephen Gawlik –
303.737.0899 (office), 617.417.4408 (cell)
Monica Mendoza –
303.737.2626 (office), 719.373.2460 (cell)