Life Time® Healthy Way of Life Chairman, CEO and Founder, Bahram Akradi, to Keynote NASM Optima

Academy of Sports Medicine
(NASM) is honored to announce that Life
Time Chairman, Chief Executive Officer and Founder, Bahram Akradi, will
keynote its third annual Optima
2017 Conference
, an intensive, three-day education event for
certified personal trainers and fitness professionals, being held
October 12-15 in Scottsdale, Arizona.

NASM has enjoyed a long-standing relationship with Life Time and Akradi
– a true visionary with more than 30 years of experience in healthy way
of life initiatives. Since founding the company in 1992, Akradi has been
credited with transforming the health and fitness industry, while also
successfully growing Life Time to more than $1.5 billion in annual
revenue with operations in 127 destinations in 27 states and 35 major
markets, including Toronto. Today, Akradi is further extending the Life
Time brand with the development of large, mixed-use lifestyle centers
that feature Life Time Athletic destinations combined with residential,
office, retail, entertainment and medical spaces and services that
encompass the full spectrum of daily life for individuals, couples and
families of all ages.

Life Time’s brand portfolio also includes nationally renowned athletic
events, acclaimed corporate health programs, best-in-class nutrition
products and the award-winning healthy lifestyle magazine, Experience
in addition to its world-class fitness destinations.

NASM’s Optima conference offers certified personal trainers and fitness
professionals new training methods, techniques, tools and resources,
along with the opportunity to form relationships to help market and grow
their business and careers for the long term.

“We are always seeking opportunities to elevate our offerings to
certified personal trainers and the fitness industry overall,” said
President of NASM, Laurie McCartney. “Having Bahram open up this year’s
Optima conference, at which we also will be celebrating NASM’s 30th
anniversary, will set the stage for an incredible third annual event.
His expansive knowledge and holistic approach to health, wellness,
nutrition, business and entrepreneurship will serve to inspire and
encourage the future leaders of this industry.”

Under Akradi’s leadership, Life Time also developed Life
Time Academy
, a unique career school for fitness professionals
utilizing NASM’s evidence-based curriculum and methodologies. A new
opportunity being championed by NASM and Life Time Academy is to provide
increasingly effective and impactful approaches to earning the certified
personal training credential from NASM, along with a diploma from Life
Time Academy. The new program includes:

  • A six-month comprehensive health and fitness education curriculum.
  • Hands-on work with clients at Life Time destinations with
    industry-leading instructors.
  • Upon completion, graduates earn the NASM CPT and Life Time Academy
  • Each graduate is guaranteed an interview with Life Time, where 75
    percent of program graduates have been hired.

To register for the NASM Optima conference, please visit NASM
Optima 2017 Conference
. For more
information on how to earn the NASM CPT and Life Time Academy diploma,
visit Life
Time Academy

About NASM

Since 1987, the National Academy of Sports Medicine (NASM) has been the
global leader in providing evidence-based certification and advanced
specializations for fitness professionals. Academic institutions
throughout the United States incorporate NASM’s leading fitness
curriculum as part of exercise science courses and degree programs. The
vision of NASM is to empower fitness and wellness professionals to
successful careers, supporting them in their goal of motivating clients
to lead healthier lives.

About Life Time® Healthy Way of Life

Life Time is a privately held, comprehensive health and lifestyle
company and brand that offers a personalized and scientific approach to
long-term health and wellness. Through its portfolio of distinctive
resort-like destinations, athletic events and corporate health services,
Life Time helps members achieve their goals every day with the support
of a team of dedicated professionals and an array of proprietary health
assessments. As of July 10, 2017, the Company operated 127 centers in 27
states and 35 major markets under the LIFE TIME FITNESS® and
LIFE TIME ATHLETIC® brands in the United States and Canada.
Additional information is available at


National Academy of Sports Medicine
Ruth Chiu