Time Inc.’s Sports Illustrated Swimsuit to Debut New Apparel Line at Miami Swim Week with Top Models from First-Ever Sports Illustrated Swimsuit Open Casting

First Look at Exclusive New Sports Illustrated Swim and Active
Collections to Be Featured at SwimShow and Special Runway Show Modeled
by #SISwimSearch Competitors July 22

NEW YORK–(BUSINESS WIRE)–For the first time ever, Time Inc.’s (NYSE:TIME) Sports Illustrated
Swimsuit will host
a series of runway shows and activations
at SWIMMIAMI during Miami
Swim Week—the swimwear industry’s premiere annual showcase. Sports
Illustrated Swimsuit’s takeover of the industry’s top gathering will
begin as it presents SWIMMIAMI’s opening party on July 20, featuring a
celebration of the iconic brand’s impact on the swimwear industry and
the body positive movement. The event will include a runway show put on
by the group of 15 final contestants from Sports Illustrated Swimsuit’s
first open
casting call
competition, wearing suits that appeared on the cover
of the iconic Sports Illustrated Swimsuit issue over the years. On
July 22, these models will debut the all-new line of Sports
Illustrated Swim and Active apparel
at a special runway show during
SWIMMIAMI’s prime-time slot at 8:00 p.m.

In preparation for the Miami Swim Week festivities, Sports Illustrated
Swimsuit today is announcing a short-list of 15 models selected from the
thousands from around the world responding to its first-ever open
casting call. The 15 #SISwimSearch models chosen to participate with
Sports Illustrated Swimsuit in Miami are Allie Ayers, Camille Kostek,
Dessie Mitcheson, Haley Kalil, Iyonna Fairbanks, Kate De Paz, Kayla
Fitzgerald, Keyeriah Miles, Michelle Vidal, Olivia Jordan, Sarina Nowak,
Shelby Mclean, Stefanie Rachel, Steph Snyder and Tabria Majors. Earlier
this summer, the editors of Sports Illustrated Swimsuit selected 35
women from the open casting call for in-person
interviews and photo shoots
in Brooklyn, and from that group were
chosen these 15 final participants. This group of models will not only
showcase the 2018 Sports Illustrated Swim and Active collections at the
runway show, photo shoots and more but will be vying for a chance to be
featured in the 2018 Sports Illustrated Swimsuit issue.

“What better way to debut our new collection meant for every woman than
with this diverse group of new models from our first open-to-the-public
casting call?” said Sports Illustrated Swimsuit editor MJ Day. “These
women represent all shapes and beauty in many different forms, which
will be on full display as they take Miami by storm to help launch the
new collection.”

The Sports Illustrated Swim and Active collections are curated for every
kind of woman, showcasing designs that are delicately feminine,
effortlessly trendy, laid-back beachy, and everything in between. There
is a style for every mood, a silhouette for every body and a size for
every woman. The 2018 Sports Illustrated Swim collection has 72 styles
and uses fine Italian fabrics, an array of textures and hardware detail.
The Sports Illustrated Active collection has 44 pieces, and the styles
range from sports bras to leggings and hoodies. The collection will be
available to the trade at the RAJ Swim booth during Swim Show on
July 22–24 at the Miami Convention Center.

“Sport Illustrated Swim and Active is designed for all generations and
will feature skimpy to modest trends with all-inclusive sizing,” said
Vice President of Integrated Marketing and Digital Renee Borsack of RAJ
Swim. “We are thrilled to have teamed up with Sports Illustrated
Swimsuit to help all women look and feel great, because every body
deserves style!”

SWIMMIAMI’s opening party presented by Sports Illustrated Swimsuit will
take place at The W South Beach on Thursday, July 20 from 7:00 p.m. to
11:00 p.m. The evening will also include a musical performance from
recording artist Wale, followed by an after party at Wall nightclub.
Sports Illustrated Swimsuit’s first-ever tradeshow at Miami Convention
Center will begin on July 22, and the brand’s first exclusive runway
show at Miami Swim Week will take place that night at 8:00 p.m. at The W
South Beach. For more details about Sports Illustrated Swimsuit events
at SWIMMIAMI, go here,
and to request press passes please email sportsillustrated@theriviereagency.com.
The editors of Sports Illustrated Swimsuit, its model search
participants and the team from RAJ Swim will be on location July 20–23
and will be available for interviews.

The exclusive new Sports Illustrated Swim and Active collections will be
made available for purchase by consumers in early 2018, coinciding with
the launch of the annual Sports Illustrated Swimsuit issue. Select items
will be featured in the iconic issue and on Sports Illustrated’s digital
properties, including an e-commerce integration on SI.com, allowing
consumers to seamlessly purchase their favorite pieces online.

Follow Sports Illustrated Swimsuit’s social channels for
behind-the-scenes access in Miami to Sports Illustrated Swimsuit photo
shoots, celebrations, fashion shows and more.

*Specific details subject to change.

ABOUT SPORTS ILLUSTRATED SWIMSUIT

SPORTS ILLUSTRATED Swimsuit (www.si.com/swimsuit)
reaches more than 70 million US adults annually and more men ages 18 to
34 than the Super Bowl. The iconic brand spans 20 product extensions,
along with a vibrant experiential marketing business. Since debuting in
1964, Sports Illustrated Swimsuit has become a pop culture phenomenon
and a revered launching pad for successful careers in TV, fashion,
business and film. The fashion industry describes Sports Illustrated
Swimsuit as the “Oscars of Swimwear,” as an appearance in the issue is a
crowning achievement for swimsuit and accessory manufacturers.

ABOUT RAJ SWIM

RAJ Swim (www.rajswim.com)
is the leading swimwear design house with globally recognized brands.
Founded in 1967, it is one of few vertical manufacturers in the U.S.
that designs, manufactures, and markets designer and private label
swimwear and cover-ups. RAJ Swim brands are known for their innovative
designs, luxurious fabrications, and impeccable quality. The portfolio
of collections caters to every woman and includes; Athena, NEXT, LUXE by
Lisa Vogel, VYB, Ella Moss, Basta, Splendid, Reef, Sports Illustrated
Swim and Active. In 2009, RAJ Swim launched SwimSpot.com
and currently owns and operates eight SwimSpot stores. SwimSpot is the
quick, easy, and fun shopping destination for the modern sun lover.

Contacts

Time Inc.
Danny Leonard, 212-522-0361
danny_leonard@timeinc.com
or
RAJ
Swim
Britt Hertel, 714-838-3110 ext 118
bhertel@rajswim.com