LA Galaxy Names Universal Studios Hollywood as Exclusive Theme Park Partner of the Club and Home Stadium StubHub Center

Multiyear Deal Makes Universal Studios Hollywood a StubHub Center
Founding Partner and Partner of the LA Galaxy in this New Sponsorship
Category for AEG

LOS ANGELES–(BUSINESS WIRE)–StubHub Center and the LA Galaxy partner with Universal Studios
Hollywood in a multi-year deal that taps the destination as the
first-ever theme park partner of the multi-use sports complex in Carson,
California, and the five-time MLS Cup Champions, the LA Galaxy. AEG
Global Partnerships structured the agreement, which makes Universal
Studios Hollywood a Founding Partner of StubHub Center.

As a StubHub Center Founding Partner, a replica of Universal Studios
Hollywood’s iconic globe logo will be featured to the top of the soccer
stadium’s new video display board at the south end of the venue. At more
than 20 feet high and 53 feet wide, the new video board now complements
the existing main video display at the opposite end of the stadium,
which is the largest in professional soccer in North America. This
exclusive and prominent signage will debut on June 17 at the LA Galaxy’s
match versus the Houston Dynamo, and will remain a permanent fixture at
the venue for the length of the partnership.

“As a global entertainment destination, we continually seek
opportunities to showcase our exciting rides and attractions,” said
David Miller, Senior Vice President, Brand Marketing, Universal Studios
Hollywood. “This unique partnership with the LA Galaxy and StubHub
Center is indicative of our mutual brands’ commitment to providing
uncompromised entertainment options for our thrill seeking guests.”

“Bringing together two internationally recognizable brands such as the
LA Galaxy and Universal Studios Hollywood is the perfect partnership to
promote the excitement, family atmosphere, and entertainment that we
create for Galaxy fans at StubHub Center,” said LA Galaxy President
Chris Klein. “We are constantly looking for ways to enhance the guest
experience, and this partnership will help to raise the bar even higher.”

“Partnering with Universal Studios Hollywood presents a tremendous
opportunity for AEG to add value to the fan experience at StubHub Center
for Galaxy games and all of our other activities in our venues here,”
said Robert Vartan, senior director Global Partnerships at AEG. “It also
brings together three storied and equally like-minded Los Angeles
entities coming together for the entertainment benefit of all Angelenos.
Universal Studios Hollywood’s vision for outstanding service and
commitment to customers aligns with ours, making this partnership a
natural fit.”

Universal Studios Hollywood, the LA Galaxy and StubHub Center will also
plan and execute a variety of promotional content across both social and
digital media platforms in addition to a range of in-stadium signage to
maximize the impact of the partnership for fans.


Studios Hollywood
is The Entertainment Capital of L.A. and includes
a full-day, movie-based theme park and Studio Tour. As a leading global
entertainment destination, Universal Studios Hollywood delivers highly
themed immersive lands that translate to real-life interpretations of
iconic movie and television shows. Recent additions include “The
Wizarding World of Harry Potter™,” which features a bustling Hogsmeade
village and such critically acclaimed rides as “Harry Potter and the
Forbidden Journey” and Flight of the Hippogriff™,
Universal Studios Hollywood’s first outdoor rollercoaster. Other
immersive lands include “Despicable Me Minion Mayhem” and “Super Silly
Fun Land” as well as “Springfield,” hometown of America’s favorite TV
family, located adjacent to the award-winning “The Simpsons Ride™” and
the “The Walking Dead” daytime attraction. The world-renowned Studio
Tour is Universal Studios Hollywood’s signature attraction, inviting
guests behind-the-scenes of the world’s biggest and busiest movie and
television studio where they can also experience such authentic and
immersive thrill rides as “Fast & Furious—Supercharged.” The adjacent
Universal CityWalk entertainment, shopping and dining complex also
includes the all-new multimillion-dollar, completely redesigned Universal
Cinema, featuring deluxe recliner seating in screening room
quality theatres, and the “5 Towers” state-of-the-art outdoor concert


The LA Galaxy is an American professional soccer club, based
in Los Angeles that competes in Major League Soccer (MLS). It is one of
the league’s most-decorated clubs, having won the MLS Cup a record five
times (2002, 2005, 2011, 2012, 2014) — the Supporters’ Shield four times
(1998, 2002, 2010, 2011), the Lamar Hunt U.S. Open Cup twice (2001,
2005), and is one of just two MLS teams to win the CONCACAF Champions’
Cup (2000).


StubHub Center is southern California’s home of world-class competition
and training facilities for amateur, Olympic, collegiate and
professional athletes. Managed by AEG Facilities, the $150 million,
privately financed facility was developed by AEG on a 125-acre site on
the campus of California State University, Dominguez Hills (CSUDH) in
Carson, California. StubHub Center features an 8,000-seat tennis
stadium, a 27,167-seat stadium for soccer, football and other athletic
competitions and outdoor concerts; a 2,000-seat facility for track &
field and a 2,450-seat indoor Velodrome — the VELO Sports Center — for
track cycling. StubHub Center is home to Major League Soccer’s LA
Galaxy, the five-time MLS Cup Champions. StubHub Center is also home of
the United States Tennis Association’s (USTA) High Performance Training
Center, the national team training headquarters for the U.S. Soccer
Federation (USSF), EXOS, an international training center for elite and
professional athletes, and the temporary home of the National Football
League’s LA Chargers. For additional information please visit


Headquartered in Los Angeles, California, AEG is the world’s leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities,
which is affiliated with or owns, manages or consults with more than 120
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Presents, which is dedicated to
all aspects of live contemporary music performances, including producing
and promoting global and regional concert tours, music and special
events and world-renowned festivals; AEG Real Estate, which
develops world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the
world’s largest operator of sports franchises and high-profile sporting
events; and AEG Global Partnerships, which oversees
worldwide sales and servicing of sponsorships including naming rights,
premium seating and other strategic partnerships. Through its worldwide
network of venues, portfolio of powerful sports and music brands and its
integrated entertainment districts, AEG entertains more than 100 million
guests annually. More information about AEG can be found at


Beck Media & Marketing for AEG Global Partnerships
Donnelly, 310.300.4813‬