has announced the top six leading vendors in their recent global
cricket equipment market report. This research report
also lists 11 other prominent vendors that are expected to impact the
market during the forecast period.
cricket equipment market is growing at a steady rate. In 2015,
APAC dominated the market in terms of revenue. This region is expected
to retain its dominant position during the forecast period as well. In
APAC, India is one of the major contributors to the market revenue. The
presence of many cricket enthusiasts in the region will boost the sales
of cricket equipment here during the next five years.
Competitive vendor landscape
The global cricket equipment market is highly fragmented with the
presence of many competitors. The market is expected to experience a
sizable rise in production capacity during the forecast period as
competitors are focusing on expanding their presence in traditionally
low penetrated markets. Intense competition among these players has led
to the introduction of many advanced and innovative products in the
“Market players compete on different factors including price,
quality, and brand. Different companies indulge in different strategies
to increase their market share. The acquisition of new brands will
provide an opportunity to the leading competitors to maintain their
dominance in the global cricket equipment market during the forecast
period,” says Brijesh Kumar Choubey, a lead retail
goods and services research analyst from Technavio.
The competitors are classified as market leaders, market challengers,
emerging companies, and innovators. Companies with a larger market share
and greater brand equity are termed as market leaders. The challengers
in the market are the ones who enjoy a sizeable share of the market but
are competing with the leaders and working to become leaders themselves.
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Top six cricket equipment market vendors
adidas, along with its subsidiaries, engages in the design, manufacture,
and marketing of athletic and sports lifestyle products across the
world. It is considered as one of the largest sportswear manufacturers
in Europe. The company focuses on developing innovative products to meet
the needs of professionals and everyday athletes and consumers.
Gunn & Moore and Unicorn Products
Gunn & Moore and Unicorn Products designs sports equipment and apparel.
The company operates as a division of Unicorn Products (a provider of
sports equipment). It sells and markets a wide range of products under
various brands. It caters to customers in the UK, Australia, New
Zealand, and South Africa.
Nike designs, develops, markets, and sells athletic footwear, apparel,
equipment, and accessories for men, women, and children worldwide. Its
brands include Nike, Converse, and Hurley. The company has a strong
global manufacturing base to meet the needs of customers efficiently.
Sanspareils Greenlands manufactures a wide variety of cricket equipment
like bats, gloves, balls, body protectors, leg guards, kit bags,
helmets, shoes, clothing, and other accessories. It operates through its
Sareen Sports Industries
Sareen Sports Industries manufactures cricket equipment. It sells its
products under the brands TON and SS. The company exports its products
globally, including Australia, South Africa, Canada, Sri Lanka, the UK,
the US, and Bangladesh. Its global presence helps the company to
minimize risk from any downward fluctuation in any specific region.
Slazenger offers hockey, cricket, tennis, and other sports equipment. It
is one of the pioneers in sports equipment and is one of the world’s
oldest sporting brands. It offers all necessary items for cricket like
bats, balls, stumps, clothing, guards, wickets, bags, hats, inners,
markers, and other products.
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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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